After seeing its sales in the United States drop 7 percent to 15,773 vehicles in 2014, Jaguar is looking forward to surge next year when it is already offering its two upcoming products – the F-Pace crossover and XE compact sedan. Porsche unveiled the F-Pace – its first crossover -- at the Detroit auto show and will commence sales later this year.
The crossover will be pitted against the likes of the BMW X3 and X5, the Porsche Macan and the Audi Q3, according to Andy Goss, Jaguar Land Rover's global sales director. He noted that Jaguar Land Rover is investing $5.3 billion in new products this year.
Goss remarked that the F-Pace is one of Jaguar’s most important as the compact crossover segment is seen to surge 40 percent globally in the next half decade. He added that the F-Pace and the XE compact luxury sedan will boost the Jaguar brand since they appeal to a wider and younger cross-section in volume segments.
He said that the F-Pace and the XE will have "a multiplier effect" on Jaguar sales, which are experiencing windfalls from the appeal of the F-Type coupe and convertible halo models. Land Rover, meanwhile, will commence in April sales of the Land Rover Discovery Sport SUV, which is the first model in a new family of vehicles bearing the Discovery name.
According to Joe Eberhardt, chief executive of Jaguar Land Rover North America, the new Discovery is expected appeal to younger buyers than the Range Rover line of SUVs, which customers average 45 years old.
He remarked that at base tag $38,920, including shipping, the Discovery is more versatile than the Range Rover Evoque.
He said that the main distinction between the Land Rover and the Jaguar crossover is that the latter has better off-road and utility characteristics, and can sit up to seven passengers. The Jaguar and Land Rover will still be marketed as British brands different from their German rivals, Eberhardt said.