Jaguar shows impressive sales through 2010

Article by Christian Andrei, on January 7, 2011

When Jaguar completed its revitalized product line-up with the new XJ, positive sales growth were observed in its three current models: the XK, XF and XJ. Jaguar UK's managing director, Geoff Cousins, said that the all-new XJ has achieved segment leadership despite only starting sales in May 2010.

He added that the company's volume model, the XF, which was launched in 2008, has seen its best ever sales year and is up 25 per cent versus 2009.

He added the XK is up 15 per cent in 2010, double that of sector growth. In the United Kingdom, 12,687 XF were sold in 2010 compared to 10,112 in 2009, up 25 percent in a segment that experienced growth of 19 percent.

Sales of the XK grew more than double its sector trend with 1,641 cars sold compared with 1,430 in 2009, which is an overall improvement of 15 per cent.

Meanwhile, the all-new XJ was named 2010's Top Gear Luxury Car of the Year. Cousins said that desirable new models, competitive offers and a cut-through TV advertising campaign for XF and XJ are fueling retail sales.

He added that Jaguar has also undertaken some incredibly successful partnerships in 2010, most notably with the ECB and the Ashes-winning cricket team.

Topics: jaguar, sales

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The Shooting Brake is probably the least rendered body shape in the automotive world. But it’s also the most sought after design among car nuts for its unique, old-fashioned charm....
by - January 23, 2017
Perhaps to make the upcoming Valentine’s day more special, Tinder dating app and Ford UK have cooked up a special blind date for all the single blokes and chicks in...
by - January 23, 2017
2017 is undeniably a very busy year for BMW. After introducing the new 4-Series, the German automaker has just released several new updates. In relation to this, BMW is also...
by - January 23, 2017
The renowned Shelby Super Snake is now 50 years old! As we greet the Super Snake a “happy birthday” or a “happy anniversary,” Shelby itself is celebrating half a century...
by - January 23, 2017
Nearly a year after the Subaru XV Concept was unveiled at the 2016 Geneva Motor Show in Switzerland, this SUV study is making its North American debut at the 2017...
by - January 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries