When Jaguar completed its revitalized product line-up with the new XJ, positive sales growth were observed in its three current models: the XK, XF and XJ. Jaguar UK's managing director, Geoff Cousins, said that the all-new XJ has achieved segment leadership despite only starting sales in May 2010.
He added that the company's volume model, the XF, which was launched in 2008, has seen its best ever sales year and is up 25 per cent versus 2009.
He added the XK is up 15 per cent in 2010, double that of sector growth. In the United Kingdom, 12,687 XF were sold in 2010 compared to 10,112 in 2009, up 25 percent in a segment that experienced growth of 19 percent.
Sales of the XK grew more than double its sector trend with 1,641 cars sold compared with 1,430 in 2009, which is an overall improvement of 15 per cent.
Meanwhile, the all-new XJ was named 2010's Top Gear Luxury Car of the Year. Cousins said that desirable new models, competitive offers and a cut-through TV advertising campaign for XF and XJ are fueling retail sales.
He added that Jaguar has also undertaken some incredibly successful partnerships in 2010, most notably with the ECB and the Ashes-winning cricket team.