Jaguar still considering a rival to the Bmw 3-Series

Article by Christian A., on February 1, 2011

Jaguar is considering whether to develop a small sedan to rival BMW's 3 series. It can be recalled that Jaguar had done a similar thing a decade ago but it was met with little success and poor sales. According to Adrian Hallmark, Jaguar's new global brand director, the company may work on a small sports car that could also be available as a sedan.

Hallmark, former head of Volkswagen brand in the U.S., said that Jaguar requires “different models” and “lower-priced” ones too. He said that what he envisions is a small sedan below the XF that could compete with the 3 series or the Audi A4/A5.

Hallmark said that Jaguar needs to “play in that world” and that for image, it needs a small sports car while the sedan is for volume. He said that Jaguar will do both and that their price has to be lower. However, the company has yet to determine if it will make two or three body styles. It will take more than four years before any gets launched though.

Jaguar previously attempted a small sedan, thee Ford Mondeo-based X-Type that debuted in Europe 10 years ago. Its production ended in 2007. Hallmark is optimistic that this time, things will be different and Jaguar won’t repeat its mistake.

He explained that the company doesn’t want to compete with the fleet business with its “little engines and small wheels” and discounts. If Jaguar enters the smaller car market, the company will build elegant cars with advanced technology that offers a “sense of occasion” and put it above the competition.

Topics: jaguar, bmw, bmw 3-series

If you liked the article, share on:

Pin It

Comments

Recommended

Has Toyota started the production of a new electric supercharger? Well, a patent that was recently published indicated that they might have. And this electric supercharger looks more durable and...
by - March 27, 2017
The Tesla Model S has finally arrived in South Korean soil and is now available for test drive. But, there’s a catch. You’ll have to wait several months if you...
by - March 27, 2017
Sorry to say this to the Sport Quattro Concept fanatics. If you guys have been hoping for the production of this iconic concept to begin, prepare for your dreams to...
by - March 27, 2017
South Korean car company SsangYong recently revealed sketches of their upcoming SUV. We’re not always impressed by Korean car designs, but this one looks quite promising. Yup, it is the...
by - March 26, 2017
Twenty-eight years after the company was first launched by Toyota, which was initially targeted to the United States market only, Lexus has already made its way to over 70 countries....
by - March 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries