Jaguar XJ AWD and V6 variants to boost sales of US dealers

Article by Anita Panait, on February 13, 2013

Jaguar dealers have a reason to be more optimistic this year despite having a bad sales performance in 2012, when new-car sales for the brand dropped 2 percent to 12,011 units. For this year, Jaguar is offering all-wheel-drive and a V-6 on its 2013 XJ model – features that were not present on its product line in 2012.

Jaguar also retooled its TV commercials, increased its online presence and urged its single-point dealers to consolidate to pave way for more stores that combine the Land Rover and Jaguar British luxury franchises. Jaguar also changed the way that dealers could get concerns to the factory. The Jaguar Business Operations Council and the Land Rover Business Operations Council have merged Jan. 1, 2013, to form Jaguar Land Rover Retailer Cabinet.

According to Michael Levitan, the dealer principal of two Jaguar dealerships in New York and chairman of the Cabinet, its role is to represent dealers' concerns and be a “sounding board to the factory.”  He noted that dealer profitability, vehicle quality and raising awareness about Jaguar are top concerns.

He remarked that the cabinet’s goal is to represent the dealer body “the best way possible” and to help guide and grow the business and “make it viable for all." He acknowledged that the last few years have been difficult for Jaguar dealers, but it expressed optimism about their prospect in 2013, saying that there is an opportunity in 2013 for “everyone to improve their business." Levitan’s two stores -- Jaguar South Hampton in South Hampton, N.Y., and Jaguar Huntington in Huntington, N.Y. -- sell around 16 new and 10 used Jaguars monthly.

The styling that breaks the mould is equalled by correspondingly notable construction methods initiated by Jaguar. The light aluminium structure, half of which is constructed from recycled materials, provides better fuel use and lower emissions. In addition to a lifecycle technique to planning and production, this lets the Jaguar XJ to lower its carbon footprint.

The weight loss from using aluminium, on average 150kg when compared to rivals, also benefits function and dexterity and is perfected by the most innovative, empowered, and effective Jaguar powertrains as never before. The engine choices have been increased for the 2012 selections with the fitting of a 3.0-litre V6 petrol engine (market specific). All the engines are paired to a shift-by-wire, six-speed automatic transmission manipulated by the JaguarDrive Selector or paddles mounted on the steering wheel.

Contemporary cabin

Jaguar XJ cabin combines refined, modern design with the ease, sumptuousness, and distinctive sport style of a Jaguar. Chrome and piano black details create a striking contrast to the elegantly-crafted leather and wood veneer. Standard and long-wheelbase models are both available for an even more luxurious and elegant experience for passengers in the rear.

Innovative new technology allowed the Jaguar interior design team to produce environs more like a modern living area than a vehicle cabin. Stunning 12.3-inch high-def virtual instruments offset a state-of-the-art dual-view 8-inch touchscreen, allowing passenger to watch DVDs or TV programmes while the driver is equipped with car functions or satellite navigation.

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