Jaguar XS (X760) needs to be extraordinary to compete with the Bmw 3-Series

Article by Christian A., on April 16, 2013

For Jaguar’s junior saloon to have any chance of competing successfully against the BMW 3-series, it will have to be “extraordinary,” Jaguar Land Rover CEO Ralf Speth said to Autocar. The test mules were spied while testing. The car is believed to start selling in 2015. Speth added that this car will have to do well against rivals that have “incredible” design and strength.

He explained that aside from standing out, its cars have to have a “human quality” that distinguishes them from others. He said that its products have to reflect Jaguar’s belief that its people are its strength. According to Jaguar boss Adrian Hallmark, the major characteristics of this car are that it has a more attractive design and more sophisticated technology.

He said that the compact executive saloon market is challenging but he is confident that it can be conquered even with the models that already dominate it such as the 3-series, Audi A4 and Mercedes-Benz C-class. He said that its makers can keep costs low by making use of their larger economies of scale. He said that the “key” is to get the F-type at the heart of its range.

He points to this model as very distinctive and as being able to stand for what Jaguar is about. It’s expected that the small Jaguar saloon will be built using JLR’s highly scalable Premium Lightweight Architecture (PLA) aluminium platform and that it will be produced at Jaguar’s plant in Castle Bromwich plant. Jaguar hopes to combine the lightweight platform with the newest-generation four-cylinder engines in order to have better dynamics and efficiency than its competition.

If you liked the article, share on:

Comments

Recommended

J.D. Power has officially released the 2017 Vehicle Dependability Study, an annual list of the most dependable brands in the auto industry. Once again coming on top is Lexus, the...
by - February 26, 2017
Citroen revealed that its entry to the Chinese market is moving forward with the planned release of the new generation C5. While still on sale on this part of the...
by - February 26, 2017
There is definitely a second-generation Super Series from McLaren. Even in camouflaged form, it is simply incredible. But while we still don’t have the full data on how truly dynamic...
by - February 25, 2017
A lot of fans are excited with the news that Porsche could be unveiling a performance version of its Panamera 4 E-Hybrid plug-in hybrid during the 2017 Geneva Auto Show. ...
by - February 25, 2017
Tesla is finally setting a more “definite” schedule with regards to the official launch of the Tesla Model 3 electric car. A “limited production” is said to be slated to...
by - February 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries