Jaguar XS (X760) needs to be extraordinary to compete with the Bmw 3-Series

Article by Christian A., on April 16, 2013

For Jaguar’s junior saloon to have any chance of competing successfully against the BMW 3-series, it will have to be “extraordinary,” Jaguar Land Rover CEO Ralf Speth said to Autocar. The test mules were spied while testing. The car is believed to start selling in 2015. Speth added that this car will have to do well against rivals that have “incredible” design and strength.

He explained that aside from standing out, its cars have to have a “human quality” that distinguishes them from others. He said that its products have to reflect Jaguar’s belief that its people are its strength. According to Jaguar boss Adrian Hallmark, the major characteristics of this car are that it has a more attractive design and more sophisticated technology.

He said that the compact executive saloon market is challenging but he is confident that it can be conquered even with the models that already dominate it such as the 3-series, Audi A4 and Mercedes-Benz C-class. He said that its makers can keep costs low by making use of their larger economies of scale. He said that the “key” is to get the F-type at the heart of its range.

He points to this model as very distinctive and as being able to stand for what Jaguar is about. It’s expected that the small Jaguar saloon will be built using JLR’s highly scalable Premium Lightweight Architecture (PLA) aluminium platform and that it will be produced at Jaguar’s plant in Castle Bromwich plant. Jaguar hopes to combine the lightweight platform with the newest-generation four-cylinder engines in order to have better dynamics and efficiency than its competition.

If you liked the article, share on:

Comments

Recommended

Automobili Lamborghini’s preparations for the production of its first ever sports utility vehicle, the new Lamborghini Urus, has reached new grounds as the Italian carmaker is disclosing plans to construct...
by - May 26, 2017
The upscale version of the GMC Yukon body-on-frame sport utility vehicle – the GMC Yukon Denali – has been refreshed for the 2018 model year. It now sports a new...
by - May 26, 2017
The largest gathering of Volkswagen and Audi cars in Europe is underway, and the German premium carmaker is displaying the third model of its G-Tron range at the 2017 Worthersee...
by - May 26, 2017
Have you been wondering how much you have to produce to acquire a 2018 Mercedes-Benz S-Class Facelift? Wonder no more, as Mercedes-Benz has already divulged the pricing – at least...
by - May 26, 2017
Following the M3’s new facelift earlier this year, BMW is once again bringing something fresh to the table. In its newest offering, a cheaper version of the high performance sedan...
by - May 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries