For Jaguar’s junior saloon to have any chance of competing successfully against the BMW 3-series, it will have to be “extraordinary,” Jaguar Land Rover CEO Ralf Speth said to Autocar. The test mules were spied while testing. The car is believed to start selling in 2015. Speth added that this car will have to do well against rivals that have “incredible” design and strength.
He explained that aside from standing out, its cars have to have a “human quality” that distinguishes them from others. He said that its products have to reflect Jaguar’s belief that its people are its strength. According to Jaguar boss Adrian Hallmark, the major characteristics of this car are that it has a more attractive design and more sophisticated technology.
He said that the compact executive saloon market is challenging but he is confident that it can be conquered even with the models that already dominate it such as the 3-series, Audi A4 and Mercedes-Benz C-class. He said that its makers can keep costs low by making use of their larger economies of scale. He said that the “key” is to get the F-type at the heart of its range.
He points to this model as very distinctive and as being able to stand for what Jaguar is about. It’s expected that the small Jaguar saloon will be built using JLR’s highly scalable Premium Lightweight Architecture (PLA) aluminium platform and that it will be produced at Jaguar’s plant in Castle Bromwich plant. Jaguar hopes to combine the lightweight platform with the newest-generation four-cylinder engines in order to have better dynamics and efficiency than its competition.