Jaguar XS (X760) needs to be extraordinary to compete with the Bmw 3-Series

Article by Christian Andrei, on April 16, 2013

For Jaguar’s junior saloon to have any chance of competing successfully against the BMW 3-series, it will have to be “extraordinary,” Jaguar Land Rover CEO Ralf Speth said to Autocar. The test mules were spied while testing. The car is believed to start selling in 2015. Speth added that this car will have to do well against rivals that have “incredible” design and strength.

He explained that aside from standing out, its cars have to have a “human quality” that distinguishes them from others. He said that its products have to reflect Jaguar’s belief that its people are its strength. According to Jaguar boss Adrian Hallmark, the major characteristics of this car are that it has a more attractive design and more sophisticated technology.

He said that the compact executive saloon market is challenging but he is confident that it can be conquered even with the models that already dominate it such as the 3-series, Audi A4 and Mercedes-Benz C-class. He said that its makers can keep costs low by making use of their larger economies of scale. He said that the “key” is to get the F-type at the heart of its range.

He points to this model as very distinctive and as being able to stand for what Jaguar is about. It’s expected that the small Jaguar saloon will be built using JLR’s highly scalable Premium Lightweight Architecture (PLA) aluminium platform and that it will be produced at Jaguar’s plant in Castle Bromwich plant. Jaguar hopes to combine the lightweight platform with the newest-generation four-cylinder engines in order to have better dynamics and efficiency than its competition.

If you liked the article, share on:


Login or Create new account to add a comment!


Mitsubishi is now officially part of the Renault-Nissan alliance after Nissan took over the Japanese car company recently. We know a lot has been happening in the car industry, but...
by - October 24, 2016
Driving the newest 2017 BMW 5-Series (G30), Clive Owen (Closer, Children of Men) returns to his role as “The Driver”. In this latest installment, what initially starts as a simple...
by - October 24, 2016
Many had wished that a Lamborghini Huracán Superleggera would somehow make a surprise debut at the recently held Paris Motor Show. Sadly, not a single Lamborghini appeared anywhere in sight....
by - October 24, 2016
Aston Martin and Red Bull Racing teamed up for the first time in creating what looks like one of the most ferocious beasts in history. The British car manufacturer has...
by - October 24, 2016
German premium carmaker Audi is reportedly planning to buy back around 25,000 Audi Q7 SUVs powered by its 3.0-liter V6 TDI engine in the United States. The buyback should compensate...
by - October 24, 2016