The eco-friendly segment is intensely competitive as this is a new field and the race is on for the companies that will set the lead. Jaguar has prepared a hybrid supercar and an entry level sedan to go up against the next BMW 3-Series. This is included in owner Tata Motor’s plan to develop new products from Jaguar and Land Rover that require the investment of GBP1.5 billion ($2.5 billion) each year.
This development program, which spans 5 years, is believed to be a countermeasure for the declining sales of the Nano. Tata is planning to use these luxury British brands acquired from Ford Motor Co. so that it can have economical growth as well as reach its international targets.
On the other hand, Land Rover anticipates record sales with the new Evoque, Jaguar seeks to reverse dropping demand by routing out its offering. Ashvin Chotai, Managing Director for Intelligence Automotive Asia, told Automotive News that the company “revolves around the JLR unit and not the other way around.” He added that these two brands will face the challenge of continuing to release new products and of discovering new product segments.
The BMW i8 Concept has a design that touches your emotions while also ensuring that the car’s characteristics are emphasized for everyone to appreciate. The new proportions of the BMW i8 Concept give it a “surging forward” look even while at a standstill while also hinting at the car’s outstanding performance. The doors open upwards and are fixed to the A-pillars. It highlights the car's sportiness and gives you access to both the rear and front seats at the same time.
There is a series of air intakes that allow the air to go around and through the vehicle for the lowest drag possible. These air inlets also hint at the car’s advanced aerodynamics. At the back, airflow is lessened by the air intakes you find behind the passenger cell, helping to cool the engine compartment. Then you have outlets located in the rear diffuser while air flow is assured around the rear wheel to add more downforce and lift at both the front and rear axles.
The BMW i8 Concept uses the LifeDrive. It has been adapted to give the BMW i8 Concept the sports car look as well as help it deliver outstanding driving dynamics and performance. The motor is located at the front axle and the combustion engine is found at the rear. It is connected by what is called an energy tunnel where you also find the high voltage battery. All of these give the BMW i8 Concept a low center of gravity. The well-balanced configuration, the location of the engine and the motor over the axles allows the car to have an even weight distribution.
Every component you find inside the BMW i8 Concept has been made lightweight, effectively canceling out the additional weight of the battery and the electric drive system. The BMW i8 Concept allows the passengers to sit in an extremely low position inside the Life module, like how they are going to sit inside a sports car. The Life module is manufactured using carbon fiber reinforced polymer and is mounted right above the drive module.
The sporting looks and character of the new BMW i8 Concept are also seen when you open the doors and go inside. The interiors have been designed with a focus on the driver in mind and that is currently unmatched by the earlier cars in the BMW stable. The interiors help the car’s driver to fully appreciate the unique driving experience it offers. The driver’s seat is geared towards the person driving and has easy access to all controls and information.
You have three-dimensional monitors here that are all crystal clear. These monitors bring up all the relevant information you need for a safer drive. Overall, the interior is highly functional, very typical of other BMW sports cars. Plus everything is easy to use and very lightweight.
The BMW i8 Concept is the sports car for an entirely new generation of car buyers: emotional, sustainable, and pure.