James Sweeting will be the head of U.S. sales for Saab Cars North America

Article by Christian Andrei, on March 6, 2011

By March 15, James Sweeting will be the U.S. executive national sales director for Saab Cars North America. Sweeting, 50 years old, was a former Honda zone sales manager. He will report directly to Matthias Seidl, executive director of global sales and aftersales. Seidl also serves as interim COO for Saab Cars North America.

In a statement, Seidl said that Sweeting is joining the North American team during a year that’s “very pivotal” for Saab Cars North America.

He added that Sweeting’s extensive automotive sales experience will aid in rebuilding Saab's presence in the North American market, and in raising volume opportunities with its new product portfolio.

Towards the end of 2010, Saab introduced the redesigned 9-5 sedan. This spring, Saab's 2011 9-4 will start selling and the redesigned 2012 9-5 SportCombi wagon will follow in the fall. And in fall 2012, the redesigned 2013 9-3 is scheduled to go on sale.

The 9-3 is Saab's volume model. Sweeting has been working in the U.S. automotive sales industry for 27 years. Sweeting’s automotive career began with Chrysler Corp.

He has spent the past 24 years with American Honda Motor Co. in sales and marketing roles. Most recently, Sweeting was the zone sales manager of Honda's South Central Zone, overseeing sales and marketing in Texas, Louisiana, Mississippi and Arkansas.

Topics: saab

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The 2018 model year could be an exciting year for fans and enthusiasts of the Chevrolet Corvette. This comes as the 2018 version of the Corvette is bound to feature...
by - January 19, 2017
As if seeing the future more than a decade from now, one of the top scientists in the world of robotics and automations is predicting that children born today won’t...
by - January 19, 2017
Ford has just recently unveiled the 2018 Ford Mustang, and as it turned out, the carmaker gave its beloved pony car a facelift. There have been mixed reactions about the...
by - January 19, 2017
The bidding war for one of the only 20 examples -- 21 actually, but the 00 version went to a museum -- of the classically beautiful Lamborghini Reventon built and...
by - January 18, 2017
Bentley once again confirmed its plans to push PHEV into their future lineups. As a matter of fact, the Bentayga SUV will be the first to have the plugin hybrid...
by - January 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries