James Sweeting will be the head of U.S. sales for Saab Cars North America

Article by Christian A., on March 6, 2011

By March 15, James Sweeting will be the U.S. executive national sales director for Saab Cars North America. Sweeting, 50 years old, was a former Honda zone sales manager. He will report directly to Matthias Seidl, executive director of global sales and aftersales. Seidl also serves as interim COO for Saab Cars North America.

In a statement, Seidl said that Sweeting is joining the North American team during a year that’s “very pivotal” for Saab Cars North America.

He added that Sweeting’s extensive automotive sales experience will aid in rebuilding Saab's presence in the North American market, and in raising volume opportunities with its new product portfolio.

Towards the end of 2010, Saab introduced the redesigned 9-5 sedan. This spring, Saab's 2011 9-4 will start selling and the redesigned 2012 9-5 SportCombi wagon will follow in the fall. And in fall 2012, the redesigned 2013 9-3 is scheduled to go on sale.

The 9-3 is Saab's volume model. Sweeting has been working in the U.S. automotive sales industry for 27 years. Sweeting’s automotive career began with Chrysler Corp.

He has spent the past 24 years with American Honda Motor Co. in sales and marketing roles. Most recently, Sweeting was the zone sales manager of Honda's South Central Zone, overseeing sales and marketing in Texas, Louisiana, Mississippi and Arkansas.

Topics: saab

If you liked the article, share on:

Comments

Recommended

British luxury automaker Aston Martin celebrates its new partnership with the Henley Royal Regatta sporting event by designing a one-off DB11 sports car that they recently revealed. The car explores...
by - June 28, 2017
The 2018 Dodge Challenger SRT Hellcat as we know, is the Demon's less powerful sibling, and there’s nothing wrong with that. But have you ever imagined how it would look...
by - June 28, 2017
Sorry Uber, but Handsome Cabs taxi company has something no one else can offer - a Lamborghini Huracan that can take their clients from Point A to Point B. This...
by - June 28, 2017
BMW saw a potential oil leak on the new M760Li, prompting them to recall the said vehicle last April. Today, a little over two months after issuing the first recall,...
by - June 28, 2017
Without a doubt, the SUV segment is getting increasingly more saturated. This month alone, we were greeted with city-oriented SUVs from the Kia Stonic to the Hyundai Kona, and now...
by - June 27, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries