January sales of 2011 Explorer up by 73% as Ford kicks off social-media push

Article by Christian Andrei, on February 15, 2011

Ford’s decision to boost the fuel economy of the 2011 Ford Explorer seems to be paying off as January 2011 sales were up by 73% compared to January 2010. The 2011 Ford Explorer offers up to 27 miles-per-gallon on the highway, a very impressive improvement over the 19 mpg of its predecessor. Explorer communications manager Eric Peterson is also proud to say that the SUV has nearly 140,000 Facebook fans, which other rivals haven’t even come close to reaching.

And the fans are expected to grow in number for the weeks to come as Ford has kicked off a social-media campaign for the Explorer that asks followers to submit essays, videos and photos that focus on Explorer product features, as well as unique American locations and sights. Responses can be channeled to the SUV's Facebook page, YouTube channel and Ford Explorer Web site.

Ford will reward those with the best responses with the chance to live out a "dream adventure.” Later, Ford will combine the top content into online videos, as well as a one-hour TV documentary. What makes Ford’s social campaign unique is that it is promoting a car that mainly targets Gen X families and boomers.

This campaign is an extension of the "Go.Do" advertising campaign launched by Ford and Team Detroit last summer, indicating that Ford sees greater potential in engaging buyers over the age of 35 with social media, and not only millennials, who were targeted by Ford's "Fiesta Movement" for its new sub-compact Fiesta model. [via autonews - sub. required]

If you liked the article, share on:


Login or Create new account to add a comment!


Many have been excited with the impending arrival of the next-generation Jeep Wrangler and the new 2019 Jeep Grand Wagoneer, which is slated to be the brand’s new range-topping model....
by - October 21, 2016
Chevrolet has taken the wraps off its new Chevrolet Colorado ZH2 at the fall meeting of the Association of the United States Army (AUSA). Tagged as the most extreme fuel-cell-powered...
by - October 21, 2016
Honda has unveiled the fifth generation of its hot-selling SUV – the 2017 Honda CR-V. The latest iteration of the CR-V should help it maintain its benchmark status in the...
by - October 21, 2016
Many are already expecting BMW to launch an ultra luxurious SUV that will serve at its new flagship by late 2018. Larger than the X5 and X6, the new X7...
by - October 21, 2016
Most of you may have heard or already have one of those autonomous home appliances doing the house chores. Thus, it’s not anymore unusual to see a car going places...
by - October 20, 2016