As part of Fiat’s new 5-year business plan, Jeep will expand its lineup and will become an important pier of Fiat Chrysler Automobiles. By 2018, Jeep aims to sell over 1.9 million vehicles per year. As expected, the number will be achieved thanks to the introduction of the smaller SUVs and crossovers but also by adding the three-row SUV called Grand Wagoneer.
Moreover, the Jeep Wrangler will be overhauled in 2018 and will become lighter, more aerodynamic and fuel-efficient. Despite these qualities, the Wrangler will retain its off-road capabilities. The Grand Cherokee will also be redesigned by 2018. Still, Jeep counts on the markets outside North America to achieve its growth.
As you may know already, back in April, Jeep announced that it will build versions of the Cherokee and Renegade with Guangzhou Automobile Group, especially for the Chinese market. Later, the company will build the Compass and the Patriot compact SUVs.
Yesterday, we’ve told you that Jeep is already successful in Japan, where its sales increased by 55 percent in the first quarter of 2014. Jeep also plans to increase its sales in Latin America, especially in Brazil where it plans to build the Renegade and the Compass replacement.
As a result, the production in North America will be increased too, from 800,000 units to 1 million units. In Asia, Jeep will build around 500,000 units, while in Europe and Latin America 200,000 units.