Jeep’s fans in Facebook now total to over 1 million, marking a major social networking milestone. Jeep’s latest press release states that Jeep is the first domestic automotive company to reach this number. The next closest US domestic automotive brand fans has more than 450,000 fans.
Mike Manley, President and CEO, Jeep Brand, Chrysler Group LLC, said that this is one more proof that Jeep is “one of the most well-known and loved brands throughout the world.” He also said that Jeep continues to gain sales momentum as it starts to celebrate the 70th anniversary of the brand.
In 2010, Jeep’s following on Facebook increased by triple digits. And last July, Jeep tested the size limits of Facebook's photo album, "Photos by Others" as the website’s 20,000 photo limit was exceeded, forcing Facebook to make room for the images.
Aside from Facebook, Jeep’s online campaign also includes Twitter, You Tube and foursquare sites. Jeep was the first automotive brand to sign up for an official profile on foursquare.com, the popular location-based social network that permits users to "check-in" at any location.
The surge in interest is partly a result of increased sales, as 24% more people purchased Jeeps last year on the global market. Meanwhile, demand in the US went up by 26% compared to 2009, with each vehicle in the brand's lineup getting double-digit sales gains.