Jeep boss says U.S. fans will accept Italy-made Renegade

Article by Anita Panait, on March 10, 2014

Mike Manley, Jeep brand boss, is confident that fans will be not discouraged from buying the Jeep Renegade even if it is made in Italy. The Renegade is the brand new entry model and will be the first Jeep produced outside of the United States. According to Manley, he has heard "nothing so far" from Jeep fans complaining that one of the brand’s models is being built in Italy, noting that Jeep customers are more concerned about off road performance.

"We needed to be able to trail-rate it," Manley told Automotive News at the Geneva auto show. "So the launch of the Trailhawk is very important," he said. Jeep unveiled the Renegade Tuesday in Geneva. The Renegade is underpinned by a platform that will also underpin the upcoming Fiat 500X. Both models will be produced in Fiat’s Melfi site in Italy.

Fiat Chrysler Automobiles chief executive Sergio Marchionne has said that the Renegade will also be built in Brazil starting the first half of 2015.

The vehicle will be available in Europe by yearend and in the US in early 2015.  Supplier sources have told Automotive News Europe that Fiat and Jeep are planning an annual production of up to 280,000 units of the two models. Of the figure, Jeep's volume will be around 150,000, and Fiat's variant will be about for 130,000 units.

Manley said that Jeep will disclose pricing in the fourth quarter of this year in the US, and during the second quarter in Europe. Despite being built in Italy, the Renegade’s design cues do carry Jeep's American DNA.

"The Renegade's footprint is similar to one of the CJs," Manley said, referring to the civilian versions of the military vehicles in World War II. "It's much more Wrangler. We're very pleased, and I think it will work well in the United States."

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Mercedes-Benz has revealed that in 2017, its series 124 coupé will be celebrating its 30th anniversary. While this itself is a significant event, it will also mean that this model...
by - January 21, 2017
BMW’s 550i xDrive has long been considered as one of the most successful business sedans in the world. For the brand, this may not be enough as it has officially...
by - January 20, 2017
Amazon is now moving beyond the four corners of online retailing. Only recently, the retail giant has been awarded a patent for its Road Network system. Since the patented technology...
by - January 20, 2017
The newest version of the Lamborghini Huracan is not a Superleggera, but a Performante. When Lamborghini filed for a patent for a new name, there were still debates whether this...
by - January 20, 2017
What is hotter and more menacing than a Hellcat? If we ask Dodge, its answer would be the “Demon.” Of course, we aren’t talking about a demon with horns and...
by - January 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries