Due to the presence of the Wrangler and the redesigned 2011 Grand Cherokee, sales of the Jeep brand increased by 19% in July, pacing Chrysler Group to a 5% gain for the month. This marks the fourth consecutive monthly increase for the carmaker. Chrysler had 25 straight monthly declines before this streak was halted in February.
July sales for the Ram brand truck went up by 11% in July, while Dodge remained flat and the Chrysler brand fell by 11% from a year earlier. Setting sales for this month are three models: the Dodge Challenger, Journey and Ram Chassis Cab. Overall, Chrysler Group's car sales decreased by 2%, while truck sales rose by 7%.
The Chrysler mix is still dominated by trucks, accounting for 75% of the carmaker's volume and outselling car, with a ratio of 70,349 to 22,964.
Chrysler spokesman Ralph Kisiel didn't divulge what percentage of the 5,407 Grand Cherokees sold in July were outgoing 2010 models versus the 2011 version, which has just recently arrived in volumes at the showrooms.
To make way for the redesigned edition, Chrysler had come up with several incentives on the departing model. Ram full-sized pickups still is the top seller at Chrysler, with 20,138 units sold in July.
This stands for a 14% increase over July last year, when the carmaker had just exited bankruptcy. Coming in second place is the Jeep Wrangler with 10,043 units sold, a 121% rise. Third place goes to the Chrysler Town & Country with 8,083 units sold, up by 18%.