Jeep brand’s vehicle sales in Europe increased by 61.8% in 2011

Article by Christian Andrei, on January 19, 2012

The Jeep brand achieved a 61.8% increase in its vehicle sales in Europe in 2011 compared to its 2010 results, according to the data from the European Automobile. The company's European operations include the 27 European Union member states plus the four European Free Trade Association countries. Industry-wide sales dropped 1.4%.

Last year, Jeep sales increased by 117.6% versus 2010 in Italy, while registrations soared 71.7% in France, 21.2% in Spain, 18% in the United Kingdom and 124% in Germany. Last month, Jeep sales increased 47.8% in Europe compared to the results in December 2010, while the industry dropped 5.8%.

Mike Manley, President and CEO for the Jeep brand of Chrysler Group LLC., commented that the increase in Jeep sales in the European region is proof that the merging of Chrysler Group and Fiat Group is "clearly working."

He added that much of the brand's success in the region is attributable to the strengthened dealer network. The success is also attributed to new Jeep models for Europe, including the incorporation of Fiat's emissions-saving and fuel-saving MultiJet II technology on the latest 3.0-liter CRD engine that runs the Grand Cherokee.

Jeep has unveiled its latest offering -- the 2011 Grand Cherokee which brings with it a premium on-road performance while still having many of the brand’s well–known qualities like towing capacity, two-speed torque-on-demand transfer case, and four-wheel-drive. Indeed, when the company introduced the first Grand Cherokee almost 18 years ago, it started what would be the premium SUV segment.

Since then, total sales have gone as high as 4 million units. For the 2011 Grand Cherokee, it has real-world capability with improved on-road performance. In addition, the new model comes with an interior cabin that is truly world class while fuel economy is improved by as much as 11%. In developing the new 2011 Grand Cherokee, the company made use of the unibody rear-wheel-drive platform in the same manner as that of the Mercedes-Benz ML.

To ensure that it would have the off-road capability the company is known for, it is fitted with the Quadra-Lift air suspension system and through the Selec-Terrain system, the driver is able to select what drive system to use depending on the current driving conditions, whether it is on-road or off-road. New independent suspension system has been placed on both the front and the rear, allowing for better comfort and premium handling on the road.

Chrysler LLC’s Vice President - Jeep/Truck Product Team Scott Kunselman shared that the company made sure to listen to what the market and the customers were saying. This is why, he added, the 2011 Grand Cherokee is able to get that sweet spot when it comes to on-road performance plus the class-leading capability Jeep is famous for.

Meanwhile according to Mike Accavitti, who is Director of Jeep, Chrysler and Dodge Brands, while the company did start the SUV segment, the new model is expected to be the next step when it comes to this segment’s evolution. What sets the new 2011 Grand Cherokee apart, he continued, are innovations like the Selec-Terrain traction control and the Quadra-Lift air suspension.

Topics: jeep, sales, europe

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