Jeep brand’s vehicle sales in Europe increased by 61.8% in 2011

Article by Christian Andrei, on January 19, 2012

The Jeep brand achieved a 61.8% increase in its vehicle sales in Europe in 2011 compared to its 2010 results, according to the data from the European Automobile. The company's European operations include the 27 European Union member states plus the four European Free Trade Association countries. Industry-wide sales dropped 1.4%.

Last year, Jeep sales increased by 117.6% versus 2010 in Italy, while registrations soared 71.7% in France, 21.2% in Spain, 18% in the United Kingdom and 124% in Germany. Last month, Jeep sales increased 47.8% in Europe compared to the results in December 2010, while the industry dropped 5.8%.

Mike Manley, President and CEO for the Jeep brand of Chrysler Group LLC., commented that the increase in Jeep sales in the European region is proof that the merging of Chrysler Group and Fiat Group is "clearly working."

He added that much of the brand's success in the region is attributable to the strengthened dealer network. The success is also attributed to new Jeep models for Europe, including the incorporation of Fiat's emissions-saving and fuel-saving MultiJet II technology on the latest 3.0-liter CRD engine that runs the Grand Cherokee.

Topics: jeep, sales, europe

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