For the coming months, Chrysler dealers will not be able to order Jeep Grand Cherokee and Dodge Durango in any color – except black, white, silver or gray -- until February as the carmaker upgrades the paint shop at its Jefferson North Assembly plant to pave way for more complex colors. Likewise, Chrysler will suspend auto production at the site for three week starting Dec. 22, 2014 to upgrade the paint shop.
According to Chrysler spokeswoman Jodi Tinson, the upgrade at the Jefferson North paint shop will be similar to the upgrades installed earlier at Chrysler’s Warren Truck and Sterling Heights assembly plants in Michigan.
She said that the new painting process will improve the way the Grand Cherokee and Durango are painted, and will allow for more colors. She remarked that once the new paint process is online, more colors will slowly become available.
Aside from black, white, silver and gray, Grand Cherokee is also available in tan, brown, red, blue and maximum steel. Just around 19 percent of almost 24,500 unsold 2015 Grand Cherokees listed on Jeep.com were painted a color other the grayscale ones.
The Durango is also available in black, white, silver and gray as well as blue, tan, bright red, dark red, green and maximum steel. Just over 8 percent of the 719 unsold Durangos listed on Dodge.com were painted a color other than grayscale ones.
Chrysler sold 6 percent more Grand Cherokee in the first 10 months of 2014 in the United States to 151,303. The carmaker also sold 6 percent more Dodge Durango in the US to 52,886 in the same period.