Jeep unveiled its Jeep Wrangler Dragon design concept at the ongoing 2012 Beijing International Auto Show. The company based the Dragon design concept on its China-sold Wrangler Unlimited Rubicon with a black finish and a black body-color three-piece hard top. To emphasize the concept’s dragon design, the company installed several details colored in bronze-gold, the color associated with the Chinese mythical fire-breathing monster.
The bronze-gold details are noticeable in the front grille slats, Jeep badging front and rear, and headlamp surrounds. Aside from that, its 35-inch off-road tires cover the concept’s 18-inch five-spoke alloy wheels, which are matte black with a bronze-gold high-gloss outer edge. Other bronze-gold details include a pad-printed engine cover, bolts for the fuel-filler door and the taillamp assembly, a side badge and wheel center caps that bear the Chinese dragon character.
On the exterior, the Jeep Wrangler Dragon design concept features black highlights on the fenders as well as gloss-black finish on the front bumper.
The concept also features a tone-on-tone dragon symbol that runs from the hood to the driver's side of the vehicle. A dragon symbol can also be seen on the unique carbon-fiber insulator mounted on the hood of the Dragon design concept and on the gloss-black spare tire cover. Highlighting the exterior of the Dragon design concept is a Mopar fuel-filler door, and a black-finish LED exterior lighting kit that showcases aftermarket projector headlamps, turn lamps, fog lamps and taillamps.
The dragon design also extends to the interior. The interior of the Dragon design concept features black leather seating surfaces with bronze-gold accent piping and stitching. The side bolsters and the sides of the head restraints are covered in Magic Wand metallic leather, with a dragon pattern laser-etched on the face of the head restraints.
The outside edges of the seats and front center arm rest are also covered with dragon-scale patterned bronze-gold leather. Completing the dragon interior details are high-gloss piano black instrument panel bezels as well bronze-gold accent trim on the steering wheel spokes, instrument cluster, passenger-side dashboard grab handle and door handles. Dragon tags also adorn the front and rear floor mats.