Jeep logs 55% surge in Japan sales in first quarter of 2014

Article by Christian A., on May 5, 2014

Jeep saw its sales surge 55 percent in Japan to 1,868 vehicles in the first three months of 2014, boosting its spot as the best-selling American brand in the country. The brand is on pace to top 8,000 in sales for full year 2014 and 10,000 in 2015, according to Chrysler Group's local operation. Chrysler expects further boost this month when it launches the redesigned Cherokee in Japan, to be followed by the Renegade in 2015.

Although Jeep’s figures seem small, it means already a lot in Japan, where foreign brands only account for around 5 percent of the auto market. As for Jeep, it was able to sell more than other US brands that offer small cars and hybrids like Ford and Chevrolet.

Pontus Haggstrom, chief executive of Fiat Chrysler Japan, remarked that Jeep’s positioning is very clear -- "we do only SUVs and we do them well." Jeep’s feat in Japan underlines one of the aftermath of the partnership and future merger between Chrysler and Fiat.

For instance, thanks partly to Fiat’s help, Jeep will be able to produce once again in China through its joint venture with Guangzhou Automobile Group Co. Likewise, the dealership network for Chrysler and Jeep expanded in Japan when Fiat’s dealers picked up their franchises.

Jeep’s network in Japan now has 63 dealerships, compared with 50 around 18 months ago. Jeep is aiming to have 90 dealerships within two years. Jeep overtook Ford as the best-selling American brand in Japan in 2012.

Ford and Chevrolet sold 1,506 and 328 units, respectively. Jeep is also set to overtake Fiat as Fiat-Chrysler’s top-selling brand in Japan, where it also offers Alfa Romeo, Chrysler and Abarth.

Topics: jeep, japan, sales

If you liked the article, share on:

Comments

Recommended

Hyundai is introducing a new 2018 Accent that is not only wider and longer, but is now also sporting a new look that is more serious than the previous model....
by - February 20, 2017
Fans and enthusiasts of the BMW M2 in the United States could now rejoice. This comes as their favorite BMW M2 is getting a limited edition version as prepped by...
by - February 20, 2017
Carmakers usually leave us thirsty for information on whether they would introduce a new, refreshed or face-lifted vehicle and on when they intend to launch it. There are reasons for...
by - February 20, 2017
Cadillac’s CT6 full-size prestige-luxury sedan is still somewhat new. It has been offered to the global auto market for two model years – 2016 and 2017. But for those who...
by - February 19, 2017
In many industries, it is the rivalries that make things exciting. In basketball for example, there is the well-known rivalry between the Los Angeles Lakers against the Boston Celtics. For...
by - February 19, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries