Jeep has rediscovered its popularity in the United Kingdom! In fact, it posted a 218-percent jump in sales in May 2014 to 279 units. A large chunk of the sales in the UK in May were accounted for by the Jeep Grand Cherokee. The vehicle posted a 207-percent jump in sales to 184 sales units in the month, according to the Society of Motor Manufacturers and Traders (SMMT).
Jeep also posted a 450-percent climb in the number of customers who avail of current zero per cent finance and three years’ free servicing offers – an evidence that more and more people are seeing the benefit of this financing method. Jeep’s resurgence in the UK comes as it gets ready to roll out its new Cherokee mid-size SUV in the UK on June 9, 2014.
The Cherokee will be available in two- or four-wheel drive; with 140hp or 170hp diesel engines paired with either a six-speed manual or nine-speed automatic transmission. Damien Dally, head of brand at Jeep UK, remarked that the sales figures are “fantastic news” for both the Grand Cherokee and the Jeep brand as a whole.
He said that they are delighted that more and more people are choosing Jeep as their new vehicle. He said that they expect the sales figures to go up again once Jeep introduce the new Jeep Cherokee this year and the small Jeep Renegade early next year.
He added that they are confident that Jeep will become a major player in the UK again. The Jeep Cherokee carries a starting price of £25,495 OTR (2.0 Longitude 140 6 Speed Manual FWD) and a ceiling tag of £35,695 OTR (2.0 Limited 170 9 Speed Automatic 4x4).