The Jeep brand sold a record figure of over 700,000 vehicles throughout the world in 2012, about 19% higher than 2011 sales, according to Chrysler Group LLC. Mike Manley, who heads the Jeep brand, said that sales in 2013 are likely to continue increasing as the automaker introduces a new midsize Jeep SUV and upgraded versions of Jeep's top-seller Grand Cherokee.
Jeep sold 701,626 units in 2012, a global figure that exceeds its peak of 675,494 set in 1999. Chrysler has four main brands but it considers Jeep to have the most global reach. Jeep has three nameplates that get the most aggressive marketing outside North America. These are the Grand Cherokee full-sized SUV, the compact SUV Compass, and the Wrangler.
Grand Cherokee sales increased by 26% to 223,196 units sold worldwide. Compass sales increased by 20% at 103,321 units while Wrangler sales increased by 16% to 194,142 units. In Asia, sales in 2012 climbed by 94%.
Sales in Europe grew 29% while Latin America sales increased by 18%. In the U.S., Jeep sales climbed 13% to 474,131 units. The new midsize Jeep SUV is the replacement for the Jeep Liberty in its lineup. Chrysler's top-selling brand in the U.S. in 2012 was Dodge, which sold 825,917, about 16.5% higher than the previous year.