Jeep wants to double its lineup by 2014

Article by Christian Andrei, on September 30, 2011

Within the next three years, Jeep intends to build a ‘supermini SUV’ and a lavish seven-seat Jeep Grand Wagoneer. Jeep has set a goal that by 2014, it will cover all of the core SUV segments with products such as the new entry-level model, a single replacement for the Compass and Patriot, a new Liberty/Cherokee replacement, the revised Wrangler, the recently replaced Grand Cherokee and a flagship Grand Wagoneer, which will use the Grand Cherokee as its basis. Jeep aims to have annual sales of 125,000 units for Europe alone.

This is eight times the 2010 sales figure of 15,000 units. Sales in 2011 are on track to hit 22,500 units, says Autocar. Jeep CEO Mike Manley told Autocar that work on the new supermini SUV is progressing. Jeep had outlined its plans for this model at the Geneva motor show earlier this year. During the six months that lapsed between the Geneva and Frankfurt shows, Jeep had examined various Fiat Group platform options for the vehicle.

In a Jeep product plan shown to investors at Frankfurt, it appears to have a 2014 launch but Manley said that this project hasn’t been finalized yet. Jeep European boss Joe Veltri has confirmed that if the model gets approval from the Fiat board, there are plans for a ‘trail rated’ version. It may be the smallest Jeep but it will offer an off-road performance that leads its class.

Jeep builds on its Wrangler success by putting together its reputed capability with a newly redesigned interior that features eye catching styling that now has touch surfaces, comfort and flexibility plus a premium look thanks to the new hard top that matches the body color of the Sahara model.

Chrysler Group LLC president and CEO for the Jeep Brand Mike Manley quips that the Jeep Wrangler just keeps improving. He adds that the 2011 Jeep Wrangler, retaining its unmatched capabilities, now has an all-new interior that brings with it a new world of convenience, flexibility and comfort features. The Sahara models, Manley says, will now have a stunning hardtop that matches the body color for a classy and premium look.

Some of the new 2011 Jeep Wrangler interior elements include the new storage areas and the redesigned instrument panel. All of the interior elements now have better ergonomics and better materials. You also have new additions: a lockable console. You also get better door armrest areas for more comfort while the center stack has also been redesigned to make it more accessible and easy to operate. Also available are heated power mirrors and bigger rear windows for better visibility for both passengers and drivers.

The driver can now operate the hands-free phone, radio, cruise control, and other functions via the steering-wheel controls. You also have a new USB interface for devices that connect to thumb drives, MP3 players, and other storage devices. The new interface is used with the Media Center that now features Bluetooth audio. Accessory outlets and a 110-v outlet have also been added.

Hex-head bolts are used throughout the interiors, reflecting the traditional Jeep design. It is also used to secure the "Jeep, Since 1941" inlay safely into the passenger grab handle.

And you also have quieter interiors because of the increased acoustical treatment in the 2011 Wrangler and its Unlimited version. To give it a more premium look, the new Wrangler models also have a premium hard top.

Topics: jeep, lineup

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