Jeep’s pickup truck put to rest due to more urgent projects

Article by Christian Andrei, on June 27, 2011

Jeep's CEO Mike Manley said that even if the interest in the Jeep pickup remains strong, Chrysler is prioritizing other more urgent projects. Manley said that the company has been “very disciplined” on where it’s placing its resources since it’s still on the way to recovery.

He said that the investments are being poured onto the development of small vehicles, new transmissions, and the cooperation with Fiat. This is why no resources have been directed for the Jeep pickup at this time.

However, he disclosed that if a Jeep pickup does get developed, it will be offered overseas and in the U.S. Manley said that the U.S. market is obviously interested in the pickup and while the market is “slightly different” outside of the U.S., the company recognizes the potential.

For instance, fuel-efficient midsized crew cab pickups that have a hauling capacity of one metric ton (1,000 kilograms or 2,205 pounds) are very popular in global regions like Southeast Asia and Europe.

Manley believes that a Jeep pickup that’s offered outside of North America could hit upon new territory to compete in.

Manley said that a Wrangler-based pickup would be a unique vehicle in international markets. He said that it could enter the biggest market by making a metric ton version of it. However, what he won’t want to have is a commodity Jeep pickup.

Topics: jeep, pickup truck

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The 2018 model year could be an exciting year for fans and enthusiasts of the Chevrolet Corvette. This comes as the 2018 version of the Corvette is bound to feature...
by - January 19, 2017
As if seeing the future more than a decade from now, one of the top scientists in the world of robotics and automations is predicting that children born today won’t...
by - January 19, 2017
Ford has just recently unveiled the 2018 Ford Mustang, and as it turned out, the carmaker gave its beloved pony car a facelift. There have been mixed reactions about the...
by - January 19, 2017
The bidding war for one of the only 20 examples -- 21 actually, but the 00 version went to a museum -- of the classically beautiful Lamborghini Reventon built and...
by - January 18, 2017
Bentley once again confirmed its plans to push PHEV into their future lineups. As a matter of fact, the Bentayga SUV will be the first to have the plugin hybrid...
by - January 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries