Jeep’s pickup truck put to rest due to more urgent projects

Article by Christian A., on June 27, 2011

Jeep's CEO Mike Manley said that even if the interest in the Jeep pickup remains strong, Chrysler is prioritizing other more urgent projects. Manley said that the company has been “very disciplined” on where it’s placing its resources since it’s still on the way to recovery.

He said that the investments are being poured onto the development of small vehicles, new transmissions, and the cooperation with Fiat. This is why no resources have been directed for the Jeep pickup at this time.

However, he disclosed that if a Jeep pickup does get developed, it will be offered overseas and in the U.S. Manley said that the U.S. market is obviously interested in the pickup and while the market is “slightly different” outside of the U.S., the company recognizes the potential.

For instance, fuel-efficient midsized crew cab pickups that have a hauling capacity of one metric ton (1,000 kilograms or 2,205 pounds) are very popular in global regions like Southeast Asia and Europe.

Manley believes that a Jeep pickup that’s offered outside of North America could hit upon new territory to compete in.

Manley said that a Wrangler-based pickup would be a unique vehicle in international markets. He said that it could enter the biggest market by making a metric ton version of it. However, what he won’t want to have is a commodity Jeep pickup.

Topics: jeep, pickup truck

If you liked the article, share on:

Pin It

Comments

Recommended

Top Gear has revealed that for its “Stars in a Reasonably Fast Car” segment, it will now be using a slightly enhanced Toyota GT86, which in the U.S. market is...
by - March 24, 2017
Porsche is laying aside any plans of pushing another hybrid hypercar into their line-up -- at least not at this time. Oliver Blume, Porsche Global Chief confirmed in a recent...
by - March 24, 2017
Since 1993, Lexus has produced 4 generations of the Lexus GS, with the GS F amongst its newest member of the family. Unfortunately, rumors are also heating up that the...
by - March 24, 2017
In a leaked image following a presentation held in China, we learned that Czech automobile manufacturer Skoda will soon unveil 2 more new SUVs in China, resulting in a four-model...
by - March 24, 2017
McLaren is said to be designing the next generation of Sports Series, which could include a V6 hybrid among its powertrain options. It was earlier reported that the British automaker...
by - March 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries