Jeep’s pickup truck put to rest due to more urgent projects

Article by Christian Andrei, on June 27, 2011

Jeep's CEO Mike Manley said that even if the interest in the Jeep pickup remains strong, Chrysler is prioritizing other more urgent projects. Manley said that the company has been “very disciplined” on where it’s placing its resources since it’s still on the way to recovery.

He said that the investments are being poured onto the development of small vehicles, new transmissions, and the cooperation with Fiat. This is why no resources have been directed for the Jeep pickup at this time.

However, he disclosed that if a Jeep pickup does get developed, it will be offered overseas and in the U.S. Manley said that the U.S. market is obviously interested in the pickup and while the market is “slightly different” outside of the U.S., the company recognizes the potential.

For instance, fuel-efficient midsized crew cab pickups that have a hauling capacity of one metric ton (1,000 kilograms or 2,205 pounds) are very popular in global regions like Southeast Asia and Europe.

Manley believes that a Jeep pickup that’s offered outside of North America could hit upon new territory to compete in.

Manley said that a Wrangler-based pickup would be a unique vehicle in international markets. He said that it could enter the biggest market by making a metric ton version of it. However, what he won’t want to have is a commodity Jeep pickup.

Topics: jeep, pickup truck

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