Jim Farley becomes Ford’s first head of global marketing

Article by Christian Andrei, on August 29, 2010

Ford Motor Co. announced several senior management changes this week. The pronouncement included the appointment of Jim Farley as its first head of global marketing, sales and service. Volvo Car Corp. CEO Stephen Odell was also named as CEO at Ford of Europe following Ford's sale of Volvo to China's Zhejiang Geely Holding Group Ltd.

Farley, who is 48, has a grandfather who worked for Ford in the early days of Ford's history.

Farley started working for Ford in November 2007 as he transferred from Toyota Motor Corp. where he was general manager of the Lexus brand. At Ford, Farley had already worked as the head of global marketing. This new position is an expansion of that role to include sales and service.

Farley would also have to focus on worldwide product development and manufacturing. On August 1, Farley will drop his other current roles as head of operations for Canada, Mexico and South America as he takes on this new role.

In a statement, Ford CEO Alan Mulally said that as the carmaker accelerates [its] profitable growth plan around the world, it is crucial that it creates a world-class global marketing, sales and service operation.

Mulally added that no one is better than Farley to lead this effort as he was instrumental in boosting the strength of the Ford brand in North America to unprecedented levels. Farley will be working hand in hand with Derrick Kuzak, Ford's head of global product development, "to further develop Ford's complete family of world class vehicles."

Topics: ford, marketing

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