Jaguar Land Rover appoints John Edwards as head of new individual products unit

Article by Anita Panait, on October 14, 2013

Jaguar Land Rover has appointed John Edwards to lead its newly created individual products division. Prior to the appointment, Edwards was Land Rover's global brand director. In his new role, Edwards will head a unit that will take care of boosting the Jaguar Land Rover’s global brand value. The new unit will also oversee accessories, licensing and merchandise activities, the 'engineered to order division' and high-value halo vehicles, the carmaker said in a statement.

Despite the appointment, Edwards will remain on Jaguar Land Rover's executive committee, which is the company's operational management board. Edwards said in the statement that they intend to ensure that the company’s product offering “constantly evolves to further enhance the experience of owning one of [their] products."

Jaguar Land Rover disclosed in August that it would get rid of the global branding director role at its Land Rover and Jaguar brands and would create a unified marketing and sales leadership structure for the brands.

The company also disclosed that Jaguar's global brand head, Adrian Hallmark, would become global strategy director for both brands. Jaguar Land Rover is aiming to sell 750,000 vehicles globally by 2020, with an eventual goal of 1 million units, a senior North American executive for the carmaker said in June. Jaguar and Land Rover combined posted a 30-percent surge in sales in 2012 to 357,773 vehicles.

Topics: jaguar, land rover

If you liked the article, share on:


Login or Create new account to add a comment!


Many have been excited with the impending arrival of the next-generation Jeep Wrangler and the new 2019 Jeep Grand Wagoneer, which is slated to be the brand’s new range-topping model....
by - October 21, 2016
Chevrolet has taken the wraps off its new Chevrolet Colorado ZH2 at the fall meeting of the Association of the United States Army (AUSA). Tagged as the most extreme fuel-cell-powered...
by - October 21, 2016
Honda has unveiled the fifth generation of its hot-selling SUV – the 2017 Honda CR-V. The latest iteration of the CR-V should help it maintain its benchmark status in the...
by - October 21, 2016
Many are already expecting BMW to launch an ultra luxurious SUV that will serve at its new flagship by late 2018. Larger than the X5 and X6, the new X7...
by - October 21, 2016
Most of you may have heard or already have one of those autonomous home appliances doing the house chores. Thus, it’s not anymore unusual to see a car going places...
by - October 20, 2016