Joe Lawrence is Porsche COO in North America

Article by Christian Andrei, on May 15, 2013

Joe Lawrence will serve as the Chief Operating Officer of Porsche Cars North America starting on September 1. Lawrence, who is 44 years old, is the current CEO of Canadian operations. This means that Lawrence will be the No. 2 executive in the U.S., which is Porsche’s biggest market. Lawrence will take the position vacated by Michael Bartsch, 54 years old, who will then be the CEO of Porsche Cars Australia.

In a prepared statement, Detlev von Platen, CEO of Porsche Cars North America, said that Lawrence is a “professional who has honed his skills and delivered impressive results in a significant growth market." Lawrence, who is American, became the CEO of Porsche Canada in 2009. Since then, sales in the country have almost doubled.

Lawrence has experienced working for Nissan and BMW but he actually started in the industry handling dealership sales. Bartsch, an Australian, was COO of Porsche North America since 2005. Under Bartsch’s leadership, U.S. sales increased.

In fact, Porsche was able to set a sales record last year. He is also credited for streamlining the dealer network. During his tenure, sales per dealership and dealership profitability had significantly increased.

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