Joel Ewanick reshuffled his team as GM focuses on building Chevrolet into a global brand

Article by Christian Andrei, on August 29, 2011

General Motors Co. reshuffled its marketing team as it concentrates on turning Chevrolet into a global brand. GM spokesman Pat Morrissey said that Chris Perry has been named as the vice president of global Chevrolet marketing and strategy. Last January, Perry was appointed as GM's head of U.S. marketing.

Morrissey divulged that Joel Ewanick, GM's global chief marketing officer, sought for more heads to work on developing strategies to promote Chevrolet globally. Immediately after Ewanick was promoted by GM CEO Dan Akerson from U.S. marketing chief to the newly created global post, he has been traveling a lot.

Since December, Ewanick has visited distant places like Thailand and Brazil. Perry is a former Hyundai executive who was recruited after Ewanick left Nissan Motor Co. to go to GM. Perry headed U.S. marketing for Chevy before he was tasked to oversee all four GM brands. Ewanick worked at Hyundai before his short stint at Nissan.

GM won’t have a head of U.S. marketing as Ewanick will directly oversee all of the marketing heads. Ewanick is adamant that Chevrolet coordinate marketing campaigns in various countries while at the same time, the promotions are adapted to the markets.

Last month, Ewanick told Automotive News that there are some marketing efforts that can be done in each market that could be paid for just once but will generate the “same bang around the world.” Morrissey said that Don Butler, Cadillac's U.S. vice president of marketing, will have more responsibilities and that Ewanick will directly supervise regional Cadillac marketing executives.

Topics: gm, chevrolet

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