Joerg Sommer is new product strategy boss at VW America

Article by Anita Panait, on July 26, 2013

Volkswagen Group of America has appointed Joerg Sommer as vice president of product marketing and strategy, effective September 1, 2013. Sommer will replace Rainer Michel, who is returning to Germany to take a still-unknown engineering role within Volkswagen Group.

Sommer was previously chief of electric mobility sales and marketing for Volkswagen Group, making him suitable for the post as head of product strategy for the VW brand as the carmaker gets ready to introduce plug-in vehicle in the United States for the first time.

He also held a similar role at Renault. Sommer has also worked for the former DaimlerChrysler and for Adam Opel AG, the German subsidiary of General Motors. As head of product strategy for the VW brand, Sommer will be responsible for overseeing strategy for powertrains, connectivity and electric vehicles as well as pricing in the United States.

Jonathan Browning, chief executive of Volkswagen Group of America, said in a statement that Sommer brings “extensive experience, technical background, and enthusiasm” for the brand as they get ready for the “next phase of growth."

Sommer’s expertise in EVs will be useful in the lead-up to the rollout of the VW e-Golf in the US in 2014. A plug-in hybrid version of the Golf will follow the all-electric e-Golf in the next few years. [source: Vw]

Topics: vw, north america

If you liked the article, share on:

Pin It

Comments

Recommended

Last year was probably Porsche’s best year ever in terms of sales. Their factory in Stuttgart delivered 237,778 cars in total, which represents a six percent increase compared to the...
by - March 26, 2017
Lamborghini has disclosed that it is looking into the possibility of releasing electric vehicles. With the Volkswagen Group revealing that it will be releasing electric vehicles within several years, there...
by - March 25, 2017
Daimler AG, through its Smart division, has disclosed that its two electric models, the Smart ForTwo and the Smart ForFour are now open for orders in Germany. Official market launch...
by - March 25, 2017
Lamborghini has officially offered clear proof that the Huracán Performante was able to set a new record at the Nürburgring Nordschleife with a time of 6:52.01 It was in early...
by - March 25, 2017
Top Gear has revealed that for its “Stars in a Reasonably Fast Car” segment, it will now be using a slightly enhanced Toyota GT86, which in the U.S. market is...
by - March 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries