Joerg Sommer is new product strategy boss at VW America

Article by Anita Panait, on July 26, 2013

Volkswagen Group of America has appointed Joerg Sommer as vice president of product marketing and strategy, effective September 1, 2013. Sommer will replace Rainer Michel, who is returning to Germany to take a still-unknown engineering role within Volkswagen Group.

Sommer was previously chief of electric mobility sales and marketing for Volkswagen Group, making him suitable for the post as head of product strategy for the VW brand as the carmaker gets ready to introduce plug-in vehicle in the United States for the first time.

He also held a similar role at Renault. Sommer has also worked for the former DaimlerChrysler and for Adam Opel AG, the German subsidiary of General Motors. As head of product strategy for the VW brand, Sommer will be responsible for overseeing strategy for powertrains, connectivity and electric vehicles as well as pricing in the United States.

Jonathan Browning, chief executive of Volkswagen Group of America, said in a statement that Sommer brings “extensive experience, technical background, and enthusiasm” for the brand as they get ready for the “next phase of growth."

Sommer’s expertise in EVs will be useful in the lead-up to the rollout of the VW e-Golf in the US in 2014. A plug-in hybrid version of the Golf will follow the all-electric e-Golf in the next few years. [source: Vw]

Topics: vw, north america

If you liked the article, share on:

Comments

Recommended

In September 27, 2016, Porsche initially filed for a patent that is the “Unique Active Rear Diffuser”. And earlier this week, on April 27, 2017, the United States Patent and...
by - April 29, 2017
The Insurance Institute for Highway Safety (IIHS) has given its Top Safety Pick+ award to the redesigned version of the 2017 Kia Cadenza. This was a result of excellent a...
by - April 29, 2017
It’s pretty neat if you possess something of an extraordinary breed like, say, the Pagani Huayra. There are after all just a total of 100 units ever been built by...
by - April 28, 2017
If you’ve ever visited an arcade, chances are you have already seen a Logitech G920 wheel. If that doesn’t ring a bell, it’s the steering wheel that you use when...
by - April 28, 2017
Toyota Motor Corporation disclosed that it will be bringing two of its Mirai fuel cell vehicles to China by October of this year. Tests will then be conducted on these...
by - April 28, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries