Jonathan Browning wants to reconnect Volkswagen brand with America

Article by Christian A., on September 14, 2010

Enhancing dealer relations and keeping US profits up are some of what Jonathan Browning, the new head of Volkswagen AG's US unit, promises to accomplish. He also plans for American consumers to get reconnected to the brand, which is famous for producing the Microbus and Beetle. Browning’s appointment takes effect on Oct. 1.

Browning, formerly an executive of General Motors and Ford Motor, started working for VW last June. When he takes over, he will be the fourth chief of VW of America. He replaces Stefan Jacoby, who departed two and a half months ago to head Volvo Cars.

In particular, Browning said that he would be focused initially on: successfully launching the redesigned Jetta; improving customer satisfaction, dealer relations and its certified used-vehicle program; and producing sustained profits in the US market over time.

At a news conference in Washington, Browning said that he is aiming for VW to become an “essential part of the US automotive landscape." He said that his tasks include creating “an emotional connection with the US consumer."

Last June, VW hired Browning to improve coordination of its international sales companies. At GM, Browning had functioned as vice president of global sales, service and marketing.

Browning’s appointment is timed with the final phase of the introduction of a new Jetta compact, VW bestseller in the US. VW is currently preparing to open a factory in Tennessee to assemble the new mid-size sedan, its first car made solely for the US market. [via autonews - sub. required]

Topics: vw, united states

If you liked the article, share on:

Pin It

Comments

Recommended

South Korean car company SsangYong recently revealed sketches of their upcoming SUV. We’re not always impressed by Korean car designs, but this one looks quite promising. Yup, it is the...
by - March 26, 2017
Twenty-eight years after the company was first launched by Toyota, which was initially targeted to the United States market only, Lexus has already made its way to over 70 countries....
by - March 26, 2017
Last year was probably Porsche’s best year ever in terms of sales. Their factory in Stuttgart delivered 237,778 cars in total, which represents a six percent increase compared to the...
by - March 26, 2017
Lamborghini has disclosed that it is looking into the possibility of releasing electric vehicles. With the Volkswagen Group revealing that it will be releasing electric vehicles within several years, there...
by - March 25, 2017
Daimler AG, through its Smart division, has disclosed that its two electric models, the Smart ForTwo and the Smart ForFour are now open for orders in Germany. Official market launch...
by - March 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries