Jonathan Browning wants to reconnect Volkswagen brand with America

Article by Christian Andrei, on September 14, 2010

Enhancing dealer relations and keeping US profits up are some of what Jonathan Browning, the new head of Volkswagen AG's US unit, promises to accomplish. He also plans for American consumers to get reconnected to the brand, which is famous for producing the Microbus and Beetle. Browning’s appointment takes effect on Oct. 1.

Browning, formerly an executive of General Motors and Ford Motor, started working for VW last June. When he takes over, he will be the fourth chief of VW of America. He replaces Stefan Jacoby, who departed two and a half months ago to head Volvo Cars.

In particular, Browning said that he would be focused initially on: successfully launching the redesigned Jetta; improving customer satisfaction, dealer relations and its certified used-vehicle program; and producing sustained profits in the US market over time.

At a news conference in Washington, Browning said that he is aiming for VW to become an “essential part of the US automotive landscape." He said that his tasks include creating “an emotional connection with the US consumer."

Last June, VW hired Browning to improve coordination of its international sales companies. At GM, Browning had functioned as vice president of global sales, service and marketing.

Browning’s appointment is timed with the final phase of the introduction of a new Jetta compact, VW bestseller in the US. VW is currently preparing to open a factory in Tennessee to assemble the new mid-size sedan, its first car made solely for the US market. [via autonews - sub. required]

Topics: vw, united states

If you liked the article, share on:


Login or Create new account to add a comment!


Many have been excited with the impending arrival of the next-generation Jeep Wrangler and the new 2019 Jeep Grand Wagoneer, which is slated to be the brand’s new range-topping model....
by - October 21, 2016
Chevrolet has taken the wraps off its new Chevrolet Colorado ZH2 at the fall meeting of the Association of the United States Army (AUSA). Tagged as the most extreme fuel-cell-powered...
by - October 21, 2016
Honda has unveiled the fifth generation of its hot-selling SUV – the 2017 Honda CR-V. The latest iteration of the CR-V should help it maintain its benchmark status in the...
by - October 21, 2016
Many are already expecting BMW to launch an ultra luxurious SUV that will serve at its new flagship by late 2018. Larger than the X5 and X6, the new X7...
by - October 21, 2016
Most of you may have heard or already have one of those autonomous home appliances doing the house chores. Thus, it’s not anymore unusual to see a car going places...
by - October 20, 2016