Jose Munoz outlines new Nissan US sales and marketing goals

Article by Anita Panait, on June 11, 2013

Jose Munoz, Nissan’s newly appointed senior vice president of sales and marketing for the Americas, has outlined a number of targets he plans to achieve in the United States. Munoz’s priority goals include overtaking fellow Japanese carmaker Honda in volume and double per-store sales in key markets. He also wants to increase dealer profits and raise franchise values.

On top of that, Munoz aims to persuade multi-franchise dealers to sell Nissan vehicles first, ahead of their other brands. He told Automotive News that he aiming to have Nissan get a 10-percent market share in the US. He noted that he always think about how to do better to achieve the 10 percent.

Munoz caught the eyes of Nissan’s upper hierarchy after propelling the carmaker’s unit in Mexico to dominate the vehicle market in the country. As president of Nissan Mexicana, he was able to the unit the highest market share in its history in Mexico.

He, however, was supposed not bound to have a career in the auto industry. His started his career, not as a marketer, but with a Ph.D. in Nuclear Engineering from Polytechnic University of Madrid. His discovered his skills and penchant for selling vehicles after falling in love with a Peugeot dealer in Madrid. She later became his wife. [source: automotive news - sub. required]

Topics: nissan, sales, marketing

If you liked the article, share on:


Login or Create new account to add a comment!


Most of you may have heard or already have one of those autonomous home appliances doing the house chores. Thus, it’s not anymore unusual to see a car going places...
by - October 20, 2016
Mini has just provided the world with a preview of its first hybrid model that employs petrol-electric power to propel its wheels. Derived from the second generation of the Mini...
by - October 20, 2016
For the second time in three years, German driver Marco Wittmann of BMW Team RMG reached the summit in the DTM Drivers’ Championship. Even though Wittmann only secured a fourth...
by - October 20, 2016
The recent motor show has given us a lot of promising vehicles to look forward to for the time being. After we caught a glimpse of the future of motoring,...
by - October 19, 2016
Almost immediately after its launch, car designers have rendered their own adaptations of the new BMW 5-Series (G30). It’s just how it goes. Most folks with very creative minds couldn’t...
by - October 19, 2016