Kevin Rice returns to Mazda as creative director after spending 13 years at BMW

Article by Christian A., on November 2, 2013

Kevin Rice has been named as the new creative director of Mazda, a move that strengthens the design team in Europe. The appointment took effect on October 1. He is overseeing the European creative design process and is focused on further developing the "KODO – Soul of Motion" design language. This move marks the return of Rice to the automaker’s Mazda's European R&D Centre in Oberursel, Germany.

Rice served as a senior designer from 1995 to 2000. He is credited for having contributed to numerous proposals for future Mazda units, which include the RX-8. He will be leading the development of the 'Neospace' show car, which was displayed at the 1999 Frankfurt Motor Show.

He later spent 13 years at BMW, where he handled the exterior development of several models that include the new 3 and 4 series. Rice, a 49-year-old British national, graduated from the Transportation Design at Coventry University. Before becoming a part of Mazda in 1995, he worked at Italdesign in Italy and Opel in Germany.

Peter Birtwhistle, Chief Designer at Mazda Research Europe, said that the company is “really excited” in Rice’s comeback, adding that his experience at BMW comes with the extra dimension that will transfer excellently to its European design activities.

Rice responded by saying that he is “delighted” to be a part of a family under the guidance of a convention-defying approach to designing and building cars that people seek to own. He said that he considers it his “personal challenge” to boost the competitive edge of its KODO-inspired models and to build on the positive momentum of the brand. [source: Mazda]

Topics: mazda, bmw, design

If you liked the article, share on:

Comments

Recommended

The Insurance Institute for Highway Safety (IIHS) has given its Top Safety Pick+ award to the redesigned version of the 2017 Kia Cadenza. This was a result of excellent a...
by - April 29, 2017
It’s pretty neat if you possess something of an extraordinary breed like, say, the Pagani Huayra. There are after all just a total of 100 units ever been built by...
by - April 28, 2017
If you’ve ever visited an arcade, chances are you have already seen a Logitech G920 wheel. If that doesn’t ring a bell, it’s the steering wheel that you use when...
by - April 28, 2017
Toyota Motor Corporation disclosed that it will be bringing two of its Mirai fuel cell vehicles to China by October of this year. Tests will then be conducted on these...
by - April 28, 2017
Jaguar fans, as well as auto enthusiasts in general, has a reason to celebrate this week as the brand gave everyone a peek of the new 2018 XF Sportbrake. This...
by - April 28, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries