Key Toyota designer Akihiro “Dezi” Nagaya heads to Yamaha

Article by Christian Andrei, on July 14, 2014

Yamaha Motor Co. has named Akihiro “Dezi” Nagaya as its new design general manager. Nagaya is usually not hard to miss during auto shows, where he typically stands next to the grooviest Toyota or Lexus concept car. He is credited with the design of the first- and third-generation Lexus LS, the second-generation Lexus GS and the second-generation Toyota Prius.

He is also usually prank about the pros and cons of a certain vehicle design, unlike other designers who are too sensitive with criticisms against their works. Nagaya was initially general manager of the Lexus brand planning department – responsible for creating the “L-Finesse” styling language – before becoming as chief designer for the global Toyota brand.

Moving forward to his latest stint, Nagaya was president of Tecno Art Research, a freelance design hub for outsourced Toyota projects. His role with Yamaha commenced July 1. He will be in charge of design for a company that builds motorcycles, boats and other mobility vehicles.

He is entering a company known for its progressive styling, which in some cases even out-designing its more iconic Italian and German rivals. Yamaha, until three years ago, had outsourced most of its projects to GK Design Group in Tokyo.

But Yamaha chief executive Hiroyuki Yanagi thought ahead, creating a strong design team that will be now headed by design veteran and expert Nagaya.

Topics: yamaha

If you liked the article, share on:


Login or Create new account to add a comment!


Many have been anticipating Mercedes-Benz Vans’ newest luxury pickup truck, the X-Class. While Mercedes-Benz has yet to reveal the official production version of the X-Class, it was kind enough to...
by - October 27, 2016
We’ve seen quite a lot of intriguing stories in the age of Internet (where the most interesting part was revealed before the story unfolds). Some are from movies and novels...
by - October 26, 2016
Many people have long known that the new 2018 RS5 was being developed by Audi AG. Enthusiasts the world over were excited when a prototype was seen running on the...
by - October 26, 2016
It was only recently when BMW officially debuted the new 2017 5-Series Saloon (G30) online. At that time, this range revealed that it had driving dynamics that was the best...
by - October 26, 2016
Starting early 2017, the new Audi Q7 will be available with the new 2.0-liter TFSI four-cylinder engine that makes it not only faster but also lighter and more efficient than...
by - October 25, 2016