Kia acquires national TV spots for Optima’s spring push

Article by Anita Panait, on April 10, 2012

Kia plans to make its mid-sized Optima sedan known to more people especially during the spring selling season by buying advertising spots in national television, according to Michael Sprague, the company’s vice president for marketing. This comes as the company has reached a highpoint after three of its models -- Optima, Soul and Sorento -- surpassed 10,000 sales in March 2012.

The company also reached another highpoint after selling over 50,000 vehicles for the first time in a month. Sprague remarked that after the spring push, Kia will then shift its advertising focus to the Sorento and the Soul for the remaining months of 2012.  After launching several new products for the past three years, Kia looks to take a breather this year while looking forward to another busy year in 2013.

Kia hopes to address some "white space" in its product lineup. Sprague hinted at the GT, rear-wheel-drive sporty coupe unveiled at the 2011 Frankfurt Auto Show. Powered by a turbocharged 3.3- liter, 390-hp V-6, the GT has been receiving favorable reviews from consumers and media, Sprague revealed.

Kia’s vice president for marketing said that should the company decide to build the GT, there would be little difference between the production and concept versions, in line with the philosophy “Usually what you see in the concept is pretty close to what comes to market."

The 2010 New York International Auto Show was where Kia Motors Corporation held the all-new Kia Optima D-segment saloon’s world premiere.

Available all over the UK at Kia showrooms in 2011, the Optima keeps to Kia's design-led evolution, revealing an absolutely new and spectacular design language, featuring a streamlined, dynamic profile that communicates a stylish and sporty confidence from all sides. Kia's new saloon will be offered as 'K5' in Korea and 'Optima' in other markets.

Straight from Kia's studios in Frankfurt, Germany, and Irvine, California, the all-new Kia Optima is lengthier, broader, and lower than the Magentis that it replaced. It is built on a completely new midsize platform and it provides distinct dimensions and proportions as well as provides a singular canvas for Kia's global design team to create a car that is unlike anything else in its class.

Unique sweeping chrome accents stretch through the C-pillars. It has a smooth greenhouse and flared wheel arches. Essentially, the Kia Optima is filled with many elements that show off a distinct, sophisticated style and thorough attention to detail.

The smooth lines evoke grace and style and hints strongly of European-style luxury. The Kia Optima's revolutionary spirit continues with new powertrains, delivering first-in-class power with extremely competitive fuel economy. Its engine management systems include such features as direct and multi-point injection and turbo charging for brand performance that does not sacrifice fuel efficiency. Kia's first-ever hybrid, a new Kia Optima version, will be available in the North American market in 2011.

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