Kia acquires national TV spots for Optima’s spring push

Article by Anita Panait, on April 10, 2012

Kia plans to make its mid-sized Optima sedan known to more people especially during the spring selling season by buying advertising spots in national television, according to Michael Sprague, the company’s vice president for marketing. This comes as the company has reached a highpoint after three of its models -- Optima, Soul and Sorento -- surpassed 10,000 sales in March 2012.

The company also reached another highpoint after selling over 50,000 vehicles for the first time in a month. Sprague remarked that after the spring push, Kia will then shift its advertising focus to the Sorento and the Soul for the remaining months of 2012.  After launching several new products for the past three years, Kia looks to take a breather this year while looking forward to another busy year in 2013.

Kia hopes to address some "white space" in its product lineup. Sprague hinted at the GT, rear-wheel-drive sporty coupe unveiled at the 2011 Frankfurt Auto Show. Powered by a turbocharged 3.3- liter, 390-hp V-6, the GT has been receiving favorable reviews from consumers and media, Sprague revealed.

Kia’s vice president for marketing said that should the company decide to build the GT, there would be little difference between the production and concept versions, in line with the philosophy “Usually what you see in the concept is pretty close to what comes to market."

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