Kia acquires national TV spots for Optima’s spring push

Article by Anita Panait, on April 10, 2012

Kia plans to make its mid-sized Optima sedan known to more people especially during the spring selling season by buying advertising spots in national television, according to Michael Sprague, the company’s vice president for marketing. This comes as the company has reached a highpoint after three of its models -- Optima, Soul and Sorento -- surpassed 10,000 sales in March 2012.

The company also reached another highpoint after selling over 50,000 vehicles for the first time in a month. Sprague remarked that after the spring push, Kia will then shift its advertising focus to the Sorento and the Soul for the remaining months of 2012.  After launching several new products for the past three years, Kia looks to take a breather this year while looking forward to another busy year in 2013.

Kia hopes to address some "white space" in its product lineup. Sprague hinted at the GT, rear-wheel-drive sporty coupe unveiled at the 2011 Frankfurt Auto Show. Powered by a turbocharged 3.3- liter, 390-hp V-6, the GT has been receiving favorable reviews from consumers and media, Sprague revealed.

Kia’s vice president for marketing said that should the company decide to build the GT, there would be little difference between the production and concept versions, in line with the philosophy “Usually what you see in the concept is pretty close to what comes to market."

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

More positive news has been pouring in before the year ends. For those who have been waiting to hear the latest word on Toyota 86, we have some great news....
by - December 10, 2016
Hyundai is making the green vehicle race more competitive by offering three powertrain types -- pure electric (EV), hybrid (EV plus combustion engine) and plug-in hybrid (PHEV) – in one...
by - December 9, 2016
Although specs for the new Renault Megane had already surfaced several weeks ago, we didn’t know that the company has cooked up something new. Aside from the 200hp gasoline, Renault‘s...
by - December 9, 2016
For the first time in fifty-eight years, Infiniti registers its first US-Spec Q60 Coupe in Cuba. American products have not been allowed entry into Cuba for six decades. But it...
by - December 9, 2016
Chevrolet has already given out the pricing for some of its 2018 Equinox models. Not only will the new Equinox be available in both the US and Canada, it is...
by - December 9, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries