Kia announces marketing campaign for the 2012 Picanto

Article by Christian Andrei, on June 17, 2011

Starting June 17, UK customers may visit any of Kia’s dealerships and order their own unit of the new, second-generation Kia Picanto. When Kia decided to make this model, it aimed to prove that cars that are improved don’t have to be bigger or cost more. To support the launch of Picanto, Kia prepared a major multi-channel marketing campaign that spans TV, cinema, national press, and the Internet. The “small but mighty” TV ad portrays the Picanto as having a potent character.

For the launch weekend from June 17 to 19, a 30-second TV ad is scheduled to be aired. The first one will be seen in the series premiere of, Come Dine with Me at 20:10 on Channel 4. On Sunday, the ad will be broadcast through a broad range of more than 20 channels at 21:30.

After this, the ads will be seen frequently for the rest of June on several channels. Kia will use the TV advert in more than 3,500 cinemas in the UK, amounting to a figure close to 90% of all cinemas in the nation. From June 17 to September 8, this new ad will be shown in new film releases like Transformers 3, Bad Teacher, Green Lantern, and the last Harry Potter movie.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The highlight of this year’s Consumer Electronics Show may be based on some of these keywords---connectivity, integration and partnership. Just like in the previous year, you’ve probably heard and read...
by - January 16, 2017
Less than three weeks to go and the Super Bowl LI – one of the most awaited and most watched sports events in television – will commence on February 5,...
by - January 16, 2017
New Tesla vehicles will have to pay when charging at any of the carmaker’s Supercharger stations once they exceed their annual limits. This comes as Tesla Motors announced revisions in...
by - January 16, 2017
Off-road driving with an open air vehicle provides another kind of experience for many off-road enthusiasts and fans. For this sake, Ford is planning to offer a version of the...
by - January 16, 2017
For those who love driving, future autonomous cars should be like the Toyota Concept-i that is drawing in a multitude of visitors at the 2017 Consumer Electronics Show in Las...
by - January 15, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries