Even with two more months remaining in 2012, Kia was able to surpass its previous annual sales record set in the United Kingdom in 2010. The South Korean carmaker sold 4,837 vehicles in October, pushing the year-to-date figure to 57,736 units. The ten-month sales figure is 1,622 units above the previous record set in 2010, at 56,114 units.
The carmaker posted a 12.4-percent year-on-year increase in sales in October 2012, and a 21.5-percent year-on-year jump in sales for the first ten months of the year. Kia managed to grab a 3.2-percent market share for October, bringing the carmaker’s total market share for year-to-date to 3.26 percent. This is much higher than the 2.82 market share posted in the period in 2010.
Michael Cole, Managing Director of Kia Motors (UK) Limited remarked that it was “great” to have passed its total sales record in 2010 with two months of the year to go. He noted that Kia’s recently revised product line-up is proving popular with customers. Cole thanked its “excellent” dealer network for helping Kia increase its appeal among both private and business users, even without the Scrappage Incentive Scheme that Kia employed two years ago.