Kia confirms end of U.S. sales for Rondo compact van, Borrego SUV

Article by Christian Andrei, on January 21, 2011

Kia Motors America has discontinued sales in the U.S. of its Rondo compact van and Borrego full-sized SUV for the 2011 model year, a Kia spokesman confirmed. However, he declined to give further details. These two models continue to be sold overseas and in Canada as 2011 models.

Kia posted a 19% increase in U.S. sales in 2010 compared with 2009. But Borrego and Rondo sales have dropped in 2010. Only 9,835 Borregos were sold last year, a 7% drop from 2009. Meanwhile, Rondo sales fell 75% to 3,588 units.

These vehicles compete in two segments in transition. The industry is moving away from truck-based SUVs such as the Borrego and is shifting towards car-based crossovers that have improved fuel efficiency.

However, the Rondo's small minivan segment is seeing new entries from carmakers who want to offer more fuel-efficient alternatives to traditional minivans.

Ed Kim, director of industry analysis at AutoPacific Inc., described the Rondo as a product that’s “getting very, very long in the tooth.”

He said that this older product has an older level of execution and it isn’t able to compete with the new models being offered in the market. [via autonews - sub. required]

Topics: kia, sales, suv, van, united states

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Your 2017 Volkswagen Golf Facelift could get as sporty looking as the Golf R with the new R-Line packages. But without the sporty run and the premium price. Set to...
by - January 17, 2017
Whether or not you’re a tech addict, you realize that the digital revolution is now moving at high speed. Before you know it, there’s already a new one on the...
by - January 17, 2017
We really couldn’t deny that quite a number of Audi customers and would-be-buyers are intently waiting for higher performance RS versions of the Audi A4 and A5. Of course, these...
by - January 17, 2017
The Chevrolet Cruze is coming to Australia. But it won’t be known as the Chevrolet Cruze. Instead, it will bear the Holden badge and get the Astra moniker. The 2017...
by - January 17, 2017
As expected, four years after the current generation of the BMW 4 Series was introduced in 2013 with the BMW 4 Series Coupe, the German premium carmaker is implementing a...
by - January 17, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries