Kia dealers’ one-day incentive program made 2013 Soul sales go up 77%

Article by Christian Andrei, on December 9, 2013

Kia posted an 11-percent gain in vehicle sales in the United States in November 2013, boosted by a 77-percent surge in sales of the 2013 Kia Soul. That boost could be the result of a last-minute one-day incentive program offered by Kia to its dealers. On Dec. 2, the last day of the November sales reporting period, Kia sent a memo to its dealers offering $1,800 in bonus dealer cash for each 2013 Kia Soul sold that day.

According to dealers, the incentive program would be the last one offered on the 2013 Soul, with subsequent sales no longer counted toward monthly stair-step incentive programs. What is more interesting is that the timing of the memo means that dealers had only a few hours to report the cars as sold to qualify for the $1,800 bonuses.

To avail of the program, some dealers told Automotive News that the short window given to them left them no choice but to report the 2013 Kia Souls as sold on Dec. 2, and then try to sell them to actual customers later.

To qualify for the bonuses, dealers just had to classify the sales under a special program code, "FNLPY," allowing them to report a sale to the factory and remove the vehicle from the inventory system without having to provide information about a retail customer, a general manager of a Kia dealership told Automotive News.

Dealers have been selling down the 2013 Soul since 2014 arrived model this fall. There is no figure telling how many 2013 models were reported sold on Dec. 2.

Topics: kia, kia soul, incentives

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Even when Aston Martin has been mum about the upcoming AM-RB 001 hypercar, Marek Reichman at least has something new to say. In a recent interview with Australia’s Motoring, the...
by - December 8, 2016
The people at Mercedes-Benz are rejoicing. This is simply because for the first time since 1979, Mercedes-Benz has assembled 20,000 – and still counting – examples of the Mercedes-Benz G-Class....
by - December 8, 2016
When Donkervoort Automobielen BV unveiled its Donkervoort D8 GTO-RS limited edition in May 2016, customer interest has been so overwhelming that the Lelystad, Netherlands-based carmaker sold out this one-of-a-kind vehicle...
by - December 8, 2016
Mazda’s RX-7 and RX-8 rotary sports car are two of the most beloved sports cars from Japan. Aside from their terrific road balance and agility, these sports cars are powered...
by - December 8, 2016
Nearly a decade after Opel and sister brand Vauxhall introduced the Insignia large family car, these companies are now getting ready to unveil the second generation of this offering from...
by - December 7, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries