Kia dealers’ one-day incentive program made 2013 Soul sales go up 77%

Article by Christian Andrei, on December 9, 2013

Kia posted an 11-percent gain in vehicle sales in the United States in November 2013, boosted by a 77-percent surge in sales of the 2013 Kia Soul. That boost could be the result of a last-minute one-day incentive program offered by Kia to its dealers. On Dec. 2, the last day of the November sales reporting period, Kia sent a memo to its dealers offering $1,800 in bonus dealer cash for each 2013 Kia Soul sold that day.

According to dealers, the incentive program would be the last one offered on the 2013 Soul, with subsequent sales no longer counted toward monthly stair-step incentive programs. What is more interesting is that the timing of the memo means that dealers had only a few hours to report the cars as sold to qualify for the $1,800 bonuses.

To avail of the program, some dealers told Automotive News that the short window given to them left them no choice but to report the 2013 Kia Souls as sold on Dec. 2, and then try to sell them to actual customers later.

To qualify for the bonuses, dealers just had to classify the sales under a special program code, "FNLPY," allowing them to report a sale to the factory and remove the vehicle from the inventory system without having to provide information about a retail customer, a general manager of a Kia dealership told Automotive News.

Dealers have been selling down the 2013 Soul since 2014 arrived model this fall. There is no figure telling how many 2013 models were reported sold on Dec. 2.

Topics: kia, kia soul, incentives

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