For the 2013 model year, Kia has dismissed its Sedona minivan, company spokesperson James Hope confirmed. However, the automaker disclosed that it anticipates going back to the segment. Hope stated that the automaker is likely to reveal another people mover, but he did not disclose when this would be or what the unit might look like.
Hope further stated that they are not going to "get completely out" of the segment, which is a market that they are "still interested in being in." Sources have revealed that a minivan is part of the automaker's product plan for the 2014 model year. In 2011, Kia was able to sell 24,047 units of the Sedona model, up 10% from a year before.
The Toyota Sienna, which is the bestselling nameplate of the segment, had sales of 111,429 units in 2011. In an interview held in February, Kia Motors America marketing chief Michael Sprague told Automotive News that minivan sales are anticipated to rise at least 25% by 2016.
He further stated that the automaker can achieve a bigger market share by continuing to be a player. Kia indicated its plans to remain in the segment by displaying the KV7 Concept van at the Detroit car show last year. Kia has a good record of bringing renditions of its concept automobiles to the market. [source: Autonews]