Kia Motors is continuing its marketing campaign for its 2014 Kia Forte compact sedan through an interactive online game dubbed as “Kia Forte Techathlete Games.” The “Kia Forte Techathlete Games” aims to test players’ tech-talent, making them play a number of games designed to emphasize the technology embedded in the compact sedan.
Each of the five Techathlete games – Type-Wondo, Gymnas-Clicks, 100m Headles, Sla-La-La-Lom and Gy-Row-Scope – will emphasize a different feature of the 2014 Kia Forte and will require a player to use a different device to play. For instance, Sla-La-La-Lom requires players to use a computer microphone and voice to manage their way down a ski slope. This game highlights the 2014 Kia Forte’s next-generation voice-controlled navigation system.
In Gy-Row-Scope, players connect their smartphones to their computers to row down a virtual river -- highlighting the ease with which the Forte syncs with smartphones to stream music. Michael Sprague, executive vice president, marketing & communications at Kia Motors America, remarked that the ‘Kia Forte Techathlete Games’ is a fun online game that allows players to experience the Forte’s long list of advanced technologies.
He added that the ‘Kia Forte Techathlete Games’ extends two key components of Kia’s marketing strategy, which are customer interactivity and connected life activations. Players will have a chance to place their names on the game’s online leader board as well as a chance to win some high-tech gadgets like the Xbox Kinect, Go-Pro camera, Nike+ FuelBand and Beats by Dre headphones. [source: Kia]