Kia K9 flagship sedan makes its debut in Korea

Article by Christian A., on February 28, 2012

Kia has released the official images of the all-new flagship sedan that will be launched in Korea during the first half of 2012 where it will be dubbed as the ‘K9’. In previous reports, this vehicle was known by its ‘KH’ codename. However, we’ll know later this year what its name would be when it arrives in export markets and when it’s launched overseas.

The ‘K9’ is the first rear-wheel drive sedan of Kia and it gets the brand’s ‘best of the best’ design, driving performance and high technology capabilities. In Korea as well as in overseas markets, this model is included in the most eagerly anticipated all-new models for 2012.

This K9 model is the last to be added to Kia’s domestic market ‘K’ series range of passenger cars, which include the front-wheel drive K5 (named Optima in overseas markets such as Europe) and K7 (Cadenza in overseas markets but not offered in Europe) sedans. The “K” in this range isn’t simply a reference to Kia and Korea but also to the Greek word ‘Kratos’ – which means powerful, domination and reign as well as the English word ‘Kinetic’, which means active and dynamic.

This trio of sedans under the ‘K’ series speaks of Kia’s determination to give consumers the widest product lineup and to be known as a major presence in the global automotive industry by continuously developing new technological features.

Sketches of the new model have been released awhile back. But it’s from these images of the K9 exterior that we see its design concept with the ‘high-tech luxury sedan’ image. The K9 is the latest model to continue Kia’s evolving design.

It gets the familial tiger-nose- radiator grille, strong ‘high-tech luxury car’ style LED headlamps, with a classically designed voluminous hood. From the front, K9 has a striking image that shows off a lot of character. In addition, it’s seen to have a sophisticated and bold profile with its simple but powerful character line and the novel and sturdy rear view with its advanced LED combination lamps and lavish chrome garnish and bumper-integrated muffler.

The exterior of the new Kia K9 reflects a "high-tech luxury sedan" design, combined with a futuristic, distinctive, and sophisticated charisma.

Kia K9 is the continuation of the brand’s evolving design DNA, carrying a familiar-looking radiator grille and LED headlamps with a bold and "high-tech luxury car" style as well as a classic design that echoes in the car’s voluminous hood. When viewed from the front, the car presents an imposing image and a strong character.

Furthermore, Kia K9’s aggressive and sophisticated profile has simple yet strong character lines. Its stable yet innovative rear view, meanwhile, showcases a luxurious chrome finish, high-tech LED combination lamps, and a bumper-integrated muffler. All these features complete the parameters of an entirely new level of luxury vehicle design.

Peter Schreyer, Kia Chief Design Officer, says that K9 is all about balanced proportions, elegant simplicity, and simple surfaces. According to him, the K9’s class-leading long wheelbase, large wheels, sharply upright short overhangs, long sweeping shoulder line, and prestige distance all work harmoniously together to give the car an athletic proportion as well as a confident stance that is quintessential to a large, premium rear-wheel drive vehicle.

Schreyer adds that the K9 is a clear symbol of Kia’s intention and commitment to compete head-to-head with luxury brands from Europe. And for both Kia and its customers, the K9 is a dream come true.

Soon-Nam Lee, the director of Overseas Marketing Group, also says that the K9 is the company’s first large rear-wheel drive sedan that was built without compromise in terms of its design, new technologies, and driving performance. The K9 also sets a new level of standards in the big sedan segment, with a design that is going to be yet another demonstration of the Kia brand's ability to surprise the world.

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