Kia launches CUB Concept at 2013 Seoul Motor Show

Article by Anita Panait, on April 1, 2013

Kia Motors has unveiled its all-new ‘CUB’ concept at the 9th Seoul International Motor Show in South Korea. The CUB, which has a length of shorter than four meters, features  rearward-opening rear doors as well as an ‘access-all-areas’ interior concept without traditional B-pillars, thereby giving passengers outstanding access to the cabin.

The CUB bears an exterior styling that underscores the concept’s sleekness and smallness, but with a “cheerful face” and a daring character.  The CUB was designed at Kia’s headquarters studio in Seoul under the direction of President and Chief Design Officer, Peter Schreyer. The CUB’s styling offers a revisit of the looks of Schreyer’s design for the 2007 Kia Kee 2+2 concept, albeit in a new form.

The CUB’s nose features a broad wrap-around ‘mouth’ while the windshield dons a ‘dip’ at is top– a motif featured on Optima, Sportage and cee’d models.  The CUB’s grille carries a shallower design, incorporating the turbocharger’s air intake that is highlighted in body color.

The headlamps of the CUB feature two-point LED lights that are similar to those installed at Kia Quoris large flagship sedan.  Complementing the CUB’s exterior are 19-inch alloy wheels as well the front doors’ aerodynamic ‘turning-vanes’ at sill level which streamlines and adds definition to its flanks. The rear of the CUB features LED tail lights as well as a tail design that replicates the nose treatment of Kia’s Kee concept car.

The concept also features minimum-drag wing mirrors and automatic touch-type door handles the helps keep the aerodynamic drag at ultra-low levels.  A two-color finish with sporty stripe indicates the CUB’s high-performance potential, while its broad track provides its imposing stance.

The CUB is powered by Kia’s 1.6-litre GDi (Gasoline Direct injection) engine, which will also power the new Kia pro_cee’d GT and cee’d GT sold in Europe. Thanks to a twin-scroll turbocharger and strengthened internal parts, the new engine provides 51 percent more power (204 ps) and 60 percent more torque (265 Nm) than the regular 1.6-litre unit.  Kia’s 1.6-litre GDi engine enables the carmaker’s European GT models that come with a six-speed manual transmission to accelerate from zero to 62mph in 7.7 seconds and achieve a top speed of 143mph.

Press Release

Kia CUB Concept

Kia Motors sprang a major surprise on visitors to the 2013 Seoul International Motor Show in Korea with the world premiere of its all-new Kia CUB Concept.

Designed at the Kia headquarters studio in Seoul, under the direction of President and Chief Design Officer, Peter Schreyer, the CUB is less than four meters long, has rearward-opening rear doors and an 'access-all-areas' interior concept without traditional B-pillars, providing excellent access to the luxuriously trimmed cabin.

"The new Kia CUB is a compact, four-door coupe created with a clear focus on driving performance and practicality," comments Thomas Oh, Senior Executive Vice President and COO, Kia Motors Corporation. "Styled to appeal to trend-setting urban dwellers, the CUB features a comfortable four-seater cabin which generates an emotional, feel-good response and delivers everyday, real-world benefits."

The exterior styling of the Kia CUB Concept highlights that it is both sleek and small, with a cheerful face and a daring character. Design features created by Peter Schreyer for the 2007 Kia Kee 2+2 concept are revisited in a new form. The CUB's nose has a broad wrap-around 'mouth' and there is a 'dip' in the top of the windshield - a motif that is featured on Optima, Sportage and Cadenza models. The latest interpretation of grille is a shallower design incorporating the turbocharger's air intake, highlighted in body color.

The headlamps feature two-point LED lights - similar to those which first appeared on the Kia Quoris large flagship sedan in 2012. Large 19-inch alloy wheels fill the wheelarches and the front doors have aerodynamic 'turning-vanes' at sill level to streamline and add definition the CUB's flanks.

At the rear, LED tail lights complete the premium feel of the exterior and the nose treatment derived from Kia's Kee concept car is replicated at the tail to accentuate the width of the vehicle.

The super-smooth exterior, with its flush glazing, minimum-drag wing mirrors and automatic touch-type door handles, promises ultra-low aerodynamic drag. A two-color paint finish with sporty stripe hints at the CUB's high-performance potential, while the car's broad track gives it an imposing stance.

Four-seater luxury cabin

With four individual seats, the CUB's interior presents a unique ambience. The cabin creates the sensation of a luxurious coupe and is trimmed in black leather with yellow color accents around the seats, door armrests and steering wheel.

The instrument cluster design is inspired by the eyes of a wild animal. The center-stack design is minimalist with an air vent controlled by touch sensor. For extra safety, the steering wheel rim is capable of monitoring the driver's biorhythms.

As well as a steering-wheel, there is a DIS (Driving Information System) controller connected to a gesture camera which provides easier operation while driving. With well-defined motions, drivers can set up each menu on the center display. Hinting at the high-performance nature of the Kia CUB Concept, there is a footrest provided in the front passenger footwell.

Turbocharged 204 ps engine

The Kia CUB Concept powertrain features a new version of the company's 1.6-liter GDI (gasoline direct injection) engine - recently confirmed as the powerunit for the new Kia pro_cee'd GT and cee'd GT sold in Europe.

Fitted with a twin-scroll turbocharger and strengthened internal components, the new engine generates 51% more power (204 ps) and 60% more torque (265 Nm) than the regular 1.6 unit. This engine enables both of Kia's European GT models, with a six-speed manual transmission, to accelerate to 100 kph in 7.7 seconds and reach a top speed of 230 kph.

Topics: kia, concept

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