Kia Motors has unveiled its all-new ‘CUB’ concept at the 9th Seoul International Motor Show in South Korea. The CUB, which has a length of shorter than four meters, features rearward-opening rear doors as well as an ‘access-all-areas’ interior concept without traditional B-pillars, thereby giving passengers outstanding access to the cabin.
The CUB bears an exterior styling that underscores the concept’s sleekness and smallness, but with a “cheerful face” and a daring character. The CUB was designed at Kia’s headquarters studio in Seoul under the direction of President and Chief Design Officer, Peter Schreyer. The CUB’s styling offers a revisit of the looks of Schreyer’s design for the 2007 Kia Kee 2+2 concept, albeit in a new form.
The CUB’s nose features a broad wrap-around ‘mouth’ while the windshield dons a ‘dip’ at is top– a motif featured on Optima, Sportage and cee’d models. The CUB’s grille carries a shallower design, incorporating the turbocharger’s air intake that is highlighted in body color.
The headlamps of the CUB feature two-point LED lights that are similar to those installed at Kia Quoris large flagship sedan. Complementing the CUB’s exterior are 19-inch alloy wheels as well the front doors’ aerodynamic ‘turning-vanes’ at sill level which streamlines and adds definition to its flanks. The rear of the CUB features LED tail lights as well as a tail design that replicates the nose treatment of Kia’s Kee concept car.
The concept also features minimum-drag wing mirrors and automatic touch-type door handles the helps keep the aerodynamic drag at ultra-low levels. A two-color finish with sporty stripe indicates the CUB’s high-performance potential, while its broad track provides its imposing stance.
The CUB is powered by Kia’s 1.6-litre GDi (Gasoline Direct injection) engine, which will also power the new Kia pro_cee’d GT and cee’d GT sold in Europe. Thanks to a twin-scroll turbocharger and strengthened internal parts, the new engine provides 51 percent more power (204 ps) and 60 percent more torque (265 Nm) than the regular 1.6-litre unit. Kia’s 1.6-litre GDi engine enables the carmaker’s European GT models that come with a six-speed manual transmission to accelerate from zero to 62mph in 7.7 seconds and achieve a top speed of 143mph.