Here comes the Red Rock Special Edition Soul, Kia Motors America’s seventh version of its Soul special edition cars. The Red Rock SE is inspired by the beautiful rock formations in the Southwest United States. After unveiling the Red Rock SE concept in the 2011 New York auto show, Kia toured the concept across the US to gauge consumer reaction.
The tour was a success, eliciting positive reactions. Kia then proceeded to send the concept to production and is now offering the Red Rock SE Soul at Kia dealerships. The production model is fitted with a number of features distinct from the previous Soul special editions.
The Red Rock Special Edition Soul has lustrous Canyon exterior finish highlighted by a high-gloss black front fascia and mirror housings. Inside the Red Rock Special Edition Soul, a customer can experience exclusive black leather trim and brown cloth seats. Standard features include automatic climate control and heated front.
Kia also made significant modifications to the standard 2012 Kia Soul, including technological, powertrain and style upgrades. The 2012 Kia Soul offers class-leading horsepower and improved fuel efficiency of up to 35 miles per gallon (mpg) on the highway.
Later this model year, Kia will introduce and offer the fuel-saving ISG technology, which turns off the engine when the vehicle is not moving. This saves fuel when the car is at a stop light or in traffic. Kia will be the first among carmakers to offer this technology. A standard Kia Soul is available at starting price of $13,900 MSRP while the Red Rock Special Edition Soul is offered a base tag of around $20,600.