Kia not planning to follow Hyundai into motorsport, Soon-Nam Lee says

Article by Christian Andrei, on October 27, 2013

Kia doesn’t plan on pursuing any motorsport ambitions, according to its bosses. They deny speculations that in the near future, Kia will follow sister brand Hyundai into top-flight motorsport. Hyundai has been preparing for its comeback to the World Rally Championship after having left it more than 10 years ago.

This led to rumors that Kia will also be competing in order to boost its sporting reputation. In early 2013, there were reports that Kia had serious aspirations of submitting entries for the British or World Touring Car Championships.

Kia’s Optima and Forte saloon models have actually participated in several low-profile touring car race series in the U.S. Soon-Nam Lee, vice-president of the overseas marketing group for the Kia Motor Corporation, was interviewed by Autocar about the company’s motorsport plans.

He replied, “No plans at the moment. In time, perhaps.” It seems that Kia’s primary focus for the foreseeable future is to continue to improve its brand reputation for quality vehicles so that it could be more profitable. Kia is confident that it is rolling out desirable cars after observing that its American buyers tend to select highly specified top-of-the-line models. [source: Autocar]

Topics: kia, hyundai

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The 2018 model year could be an exciting year for fans and enthusiasts of the Chevrolet Corvette. This comes as the 2018 version of the Corvette is bound to feature...
by - January 19, 2017
As if seeing the future more than a decade from now, one of the top scientists in the world of robotics and automations is predicting that children born today won’t...
by - January 19, 2017
Ford has just recently unveiled the 2018 Ford Mustang, and as it turned out, the carmaker gave its beloved pony car a facelift. There have been mixed reactions about the...
by - January 19, 2017
The bidding war for one of the only 20 examples -- 21 actually, but the 00 version went to a museum -- of the classically beautiful Lamborghini Reventon built and...
by - January 18, 2017
Bentley once again confirmed its plans to push PHEV into their future lineups. As a matter of fact, the Bentayga SUV will be the first to have the plugin hybrid...
by - January 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries