Kia has unveiled its Novo concept car at the 2015 Seoul Motor Show, providing a glimpse of future Kia styling and strategy. Its name was derived from the Latin term ‘novatus,’ and the concept bids to create a calming, focused environment in which drivers can refresh and rejuvenate through innovative styling and high-tech interior features.
The Kia Novo was designed at Kia’s Namyang design center in Korea and is underpinned by a specially-adapted version of the carmaker’s C-segment global platform. It features minimal front overhangs, longer rear overhangs and fastback roofline, and long glass area – all providng the Novo a sporty profile.
The concept features a cabin that serves a relaxing space wherein drivers could temporarily escape the stresses and strains of modern life. Endowed with minimalist interior focused on the driver, the Novo offers only few distractions from the driving task. On the other hand, passengers get all the space they need, thanks to the concept’s long body and intelligent packaging.
For instance, Novo features as long, wide dashboard – with leather and aluminum highlights -- is angled towards the driver and boasts of a instrument binnacle showing relevant information via a compact three-dimensional hologram display.
A ‘blind control’ touch pad is also situated next to the steering wheel to enable drivers to control car functions without taking their eyes off the road. The touch pad features a fingerprint scanner that automatically sets up elements of the car just the way a driver likes it. Kia also placed a wide touchscreen in the center of the dash that displays all the vehicle’s functionality to occupants.
The Novo concept is powered by a 1.6-litre ‘Kappa’ turbo gasoline direct injection (T-GDI) engine mated to a seven-speed DCT to power the front wheels -- resulting to a sporty performance and impressive fuel economy.
Its wheels are fitted with innovative ‘adaptive concave profile’ tires that feature a sunken middle section between two contact points, which in turn cools the rubber while channeling excess road water away from the wheels for greater grip.
These tires feature two slim contact points on the outer edges that provide lower rolling resistance while cutting road noise giving a high level of grip.