Kia has opened its first showroom with the new global standard Red Cube concept at Arnold Clark Northwich in Cheshire, delivering a strong new design-fueled image to the company's growing network. The concept aims to provide the most complete visual presentation of the design-focused brand strategy of Kia.
While new showrooms with this concept will only be launched at major new-build locations, a lot of the elements in the concept will be incorporated at all Kia showrooms in the United Kingdom.
The recently opened showroom built on an existing Arnold Clark four-acre site features distinctive side-return architecture, a clean and impressive interior, and strong red cladding. It allows the customers to have an even more comfortable and professional experience when they are in the establishment -- either purchasing a new Kia unit or coming back for after-sales service.
Simon Hetherington, Dealer Development Director at Kia Motors (UK) Ltd., commented he is proud that the United Kingdom has one of the first new showrooms with the new concept to open in Europe. He disclosed that although all of their dealers are not expected to invest in that kind of establishment, many of the Red Cube elements are already found in around one third of their 170 dealerships in the UK.
He further said that nearly all of their dealers will have adopted the new brand identity by the end of 2011. Hetherington anticipated that another five or six showrooms of the same kind will be opened in the UK over the course of 2012. It took 16 weeks for the Arnold Clark Northwich showroom to be built. This is the group's eighth Kia dealership in the nation.