Kia partners with Autotrader for certified used vehicle sales program

Article by Christian Andrei, on January 18, 2011

Kia Motors America is enhancing its certified used vehicle sales program by providing a list of its inventory online (on Autotrader) and by giving AutoCheck vehicle history reports to customers. AutoCheck reports will be available to Kia certified used vehicle customers from dealers or from AutoTrader.

In a statement, Tom Loveless, Kia's U.S. sales boss, said that due to the increasing demand for certified pre-owned vehicles, its relationship with AutoTrader will “more effectively drive customers to view and purchase [its] Kia dealers' inventory.”

In another statement, Loveless said that the transparency that comes with a vehicle history report will help boost confidence in purchasing a certified pre-owned Kia.

Brian Leitner, manager of the automotive business at JM&A Group, which administers Kia's certified used car sales program, said that Kia launched its certified used sales program in 2008. He also revealed that about 420 of its more than 700 franchised dealers are participating in the program.

Kia said that it will eventually have about 1,000 certified used vehicles listed on an AutoTrader Web page meant solely for the automaker's program.

Currently, Kia has about 500 units listed on the Web site. Leitner said that dealers are being trained to list cars online. Kia initiated the program to boost residual values, raise used car profit margins and attract new customers to the brand with its lower prices.

Topics: kia, united states, sales

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The 2018 model year could be an exciting year for fans and enthusiasts of the Chevrolet Corvette. This comes as the 2018 version of the Corvette is bound to feature...
by - January 19, 2017
As if seeing the future more than a decade from now, one of the top scientists in the world of robotics and automations is predicting that children born today won’t...
by - January 19, 2017
Ford has just recently unveiled the 2018 Ford Mustang, and as it turned out, the carmaker gave its beloved pony car a facelift. There have been mixed reactions about the...
by - January 19, 2017
The bidding war for one of the only 20 examples -- 21 actually, but the 00 version went to a museum -- of the classically beautiful Lamborghini Reventon built and...
by - January 18, 2017
Bentley once again confirmed its plans to push PHEV into their future lineups. As a matter of fact, the Bentayga SUV will be the first to have the plugin hybrid...
by - January 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries