Kia planning a major marketing boost for the 2011 Optima

Article by Christian Andrei, on September 27, 2010

Kia has high hopes for its redesigned 2011 Optima, with its unique design and features, to soon be one of its topselling nameplates. Kia’s current Optima occupies only a thin slice of the roughly 1.7 million-unit mid-sized sedan segment.

Kia sells only about 25,000 units each year in the US. But Kia anticipates sales to go up due to Optima’s sporty exterior design made by Kia’s European design studio in Frankfurt, Germany.

The Optima features an optional panoramic sunroof, standard Bluetooth wireless connectivity, and a 200hp 2.4-liter gasoline direct-injection four-cylinder base engine. Tom Loveless, Kia’s US sales boss, told reporters that he is sure that the Optima “will be one of the top two volume vehicles” for the company.

Kia is hoping that it will be able to steal consumers away from Honda Accord and Toyota Camry, the volume-leaders in the segment.

However, Loveless didn’t provide an estimate of what the specific annual sales volume target is. He explained that the company is in the process of “trying to work out next year’s calendar planning.”

Kia’s engineers at both Frankfurt and California have done well with conceptualizing the 2011 Kia Optima, which replaced the Kia Magentis. The new mid-size vehicle carries a unique design language, one that sets it apart from its competition and is indicative of a new drive in Kia’s design teams – to create vehicles that are unique and distinctive.

Kia Motors Corp.’s chief design officer, Peter Schreyer, compared the design of the new Kia Optima to Italian suits, which are considered pinnacles in fashion design. While minimalist in its lines and exterior dynamics, Schreyer expressed confidence that, nevertheless, the Kia Optima will be a head-turner wherever it may go.

The engineer also brought attention to the extremely detailed design of the Optima’s exterior, citing the chrome accent and the appearance of several exterior elements. Aside from the sleekness and style that the exterior of the new midsize vehicle exudes, it also carries new engines under the hood.

These engines promised exceptional performance, while also retaining fuel economy. In fact, the 2011 Optima’s engines had fuel economies that were up to par with its competition at the time… or even better.

This is all thanks to the presence of three engine management mechanisms used to optimize the Optima’s engine performance while still retaining fuel economy. These systems, specifically, are the direct injection, multi-point injection and turbo charging mechanisms employed by the new engines.

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