Kia planning its own ‘Toyobaru’ sports car

Article by Christian Andrei, on August 26, 2010

Kia is taking its own sweet time to make a production car that's inspired by the 2008 Kee Coupe Concept. It's believed that the outcome would be a compact, rear-driven, affordable production sports car using recycled platform technology from Hyundai's Genesis Coupe.

In an exclusive interview with Autocar, Kia design director Peter Schreyer said that while the Kee wasn't in the European product plan for the next two years, he confirmed that the company is very keen to bring added strength and desirability to the Kia brand with such a car.

What would make the Kee more expensive to make is the use of a rear-driven platform however, Schreyer said that Kia will be supporting its adoption.

Within the next two years, Kia will be focusing on the replacement and renewal of its current lineup of core models. Sometime in 2011, Kia will launch an all-new Picanto, a replacement for the Rio as well as a new Magentis.

The reason behind making these models a priority is due to their proven volume-selling abilities. Schreyer added that the Kee doesn't have the numbers to back its production yet. Schreyer said that Kia doesn't have the same stature as Audi or Porsche, which could create demand simply by announcing the car to the market.

He called Kia's Korean executive management board to be "habitually conservative and pragmatic" citing that Kia wouldn't invest in a sportscar before it's clear that a profit will be made. He said that Kia has to "grow a little more in stature" before the steps to manufacture the Kee can proceed.

Schreyer said that if Kia's growth in Europe continues at the current rate, it's possible that the Kee will be ready in five years. It's also possible that it would be spun off from the Cee'd or Magentis platform but in his opinion, a rear-wheel drive would be ideal.

The Kee is set to compete against the Mazda MX-5 and Toyota's new rear-driven coupe. He asserted that Kee would "not need to be very fast or very powerful, but it should be compact, affordable and fun -- a true sports car."

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Nearly a decade after Opel and sister brand Vauxhall introduced the Insignia large family car, these companies are now getting ready to unveil the second generation of this offering from...
by - December 7, 2016
After we caught a glimpse of the revamped Amarok, VW Australia once again wants to give its ute a sinister look inspired by the Mad Max movie franchise. The “Korama”...
by - December 7, 2016
Customers in the European market are known for leaning towards style and with this in mind, Nissan has revealed the special LEAF Black Edition. While the production run of this...
by - December 7, 2016
When Volkswagen unveiled the VW Atlas, it declared that this SUV is being developed for the United States and is set to arrive as a 2018 model. It also unveiled...
by - December 7, 2016
Did you miss the opportunity to get a brand new Dodge Viper? Well, here’s something you don’t want to miss. Dodge has announced a “final call” for orders for its...
by - December 6, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries