Kia is proud to announce that for the first quarter of the year, it posted record sales in both the US and the UK where it beat its previous sales record for one month, the previous Q1 record and the retail market share record. In the UK, Kia sold 12,277 new cars, making March the best-ever month in the local market.
For the first quarter, Kia sold 20,673 units, nearly the same number as it sold in the entire 2003. In a release, Yaser Shabsogh, Sales Director at Kia Motors, said that the market has "recovered from the dark depths of economic gloom at this time last year."
Shabsogh said that while scrappage has helped new car volumes since May 2009, the general retail marketing is "currently very strong."
Even without the incentive schemes, dealers continue to report plenty of showroom visits and that orders are increasing.
He added that its Quarter 1 non-scrappage sales were up by 22% when compared to last year.
Shabsogh added that Kia's sales on the Island nearly doubled compared to the same month in 2009, with a 93.5% growth. Compared to first quarter 2009, Kia's sales rose 140%, bringing the carmaker's market share to 4.45%.