Kia prepares to introduce two mid-sized sedans within 6 months

Article by Christian A., on December 21, 2010

Kia Motors will soon replace the slow-selling Amanti sedan, following the similarly sized, redesigned Optima sedan now being rolled out. The Amanti replacement, tentatively called the Cadenza, had been expected in April 2010 but its exact launch date has yet to be confirmed. Kia officials say only that that car will be launched in the first half of 2011.

Introducing two sedans in rapid succession might be a problem, although U.S. executives say the vehicles are aimed at different customers.

The base Optima LX and midgrade Optima EX sedans have begun arriving at dealerships, and the Optima Hybrid will debut in the first quarter as the first hybrid in Kia's lineup.

Already being sold in South Korea as the K-7, the Cadenza is longer and wider than the Amanti and is expected to be powered by a 3.5-liter V-6 engine.

At the Optima Turbo launch, Orth Hedrick, director of product planning for Kia Motors America, said the Optima and Cadenza "could have some overlap."

He said the Optima is targeted at mainstream buyers of mid-sized sedans, while the Cadenza is intended for a different group. [via autonews - sub. required]

Topics: kia, sedan

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