Kia preparing ‘Space Babies’ for the 2013 Super Bowl

Article by Christian Andrei, on January 28, 2013

Kia Motors America will broadcast its ad titled “Space Babies” on Feb. 3 in the fourth quarter of Super Bowl XLVII. Over 100 million viewers will be listening in as a father talks to his young son about where babies came from while driving his new 2014 Sorento CUV. “Space Babies” is directed by Jake Scott and discusses how a planet known as “Babylandia” sends off infant boys and girls as well as puppies and baby pandas to Earth to join their new families.

It’s cute how this kid has another theory and starts to talk to his dad about it. Fortunately, the father was able to easily change the subject by mentioning UVO’s voice-activated jukebox feature.

Michael Sprague, executive vice president, marketing & communications, KMA, said that in the last three years, the automaker has reaped the rewards of attempting to raise awareness and brand perception by advertising at the Super Bowl, the “marketing event of the year.” He further described “Space Babies” as giving a fun look at the challenges and adventures of parenting as well as showing how the Sorento’s technologies and features can make it easier to get through the day.

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