Kia Rio, Picanto get ‘Product Design’ awards in red dot design contest

Article by Christian Andrei, on March 14, 2012

Kia's B-segment Rio and A-segment Picanto have been named winners in the internationally-acclaimed 'Product Design' category for the 2012 red dot design competition. There were at least 4,500 products entered in the competition by 1,800 manufacturers from 58 countries.  The latest honors bring the red dot awards that Kia has achieved to a total of six.

Among the automaker's previous wins were the Sportage and Optima both in 2011, Venga in 2010, and Soul in 2009. The Optima also took the 'best of the best' recognition in 2011. This is the competition's highest accolade for innovative design, wherein only the best products in each category are qualified as candidates.

 Kia Chief Officer Peter Schreyer expressed pride in the red dot awards that the Picanto and the Rio have achieved. He commented that they are a "great tribute" to their entire global design team since all the three Kia design centers were part of the development of both automobiles. 

He also said that he is "particularly happy" about the "thoroughly creative and successful" teamwork among the groups in Europe, America and Korea. The red dot product design awards are among the major design competitions in the world. They have been held by the Design Centre of North Rhine-Westphalia since 1955. This year's awards will be presented to the winners on July 2, 2012 at the Alvar Aalto-designed opera house in Essen, Germany.

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