Kia rolls out Cee’d Sportswagon in the UK

Article by Anita Panait, on September 11, 2012

Kia is rolling out to the public the latest addition to its Kia cee’d family of vehicles, the cee’d Sportswagon. The rollout of the Kia cee’d Sportswagon, which is marketed exclusively in the United Kingdom, comes just three months after its eldest sibling, the Kia cee’d hatchback, made its debut in the public. Replacing the former cee’d SW, the cee’d Sportswagon comes with a new name that gives legacy to its predecessor’s success in the fleet and business market in the United Kingdom.

The new Kia cee’d Sportswagon is described as sporty, modern and even more technologically advanced, leading to improved practicality and value. Kia unveiled the cee’d Sportswagon alongside the cee’d hatchback at the 2012 Geneva Motor Show.

Like the cee’d SW, the cee’d Sportswagon was designed and engineered at the carmaker’s Frankfurt design studios and technical centre, and was built at the company’s Žilina plant in Slovakia. The cee’d SW has been one of Kia’s best-sellers in the fleet market, and has even outsold the hatchback among business customers.

Endowed with more daring looks and advanced technologies, the cee’d Sportswagon is expected to be more appealing to user-choosers than its predecessor. The cee’d Sportswagon is also expected to attract fleet customers in the UK. The Kia cee’d Sportswagon is powered by advanced and highly efficient turbodiesel engines that boasts of high torque outputs and low operating and running costs, making them perfect for business operators looking for vehicles that could carry heavy loads and cruise for more miles.

A cee’d Sportswagon could be powered by the entry-level 89bhp 1.4 CRDi engine that could provide up to 220Nm of torque from just 1500rpm or by a 126bhp 1.6 CRDi that could offer up to 260Nm from only 1900rpm. Both transmissions, including the automatic coupled with the 1.6-litre engine, are six-speeds. Kia cee’d Sportswagons that come with manual transmissions are endowed with the carmaker’s Intelligent Stop & Go (ISG) fuel-saving, emissions-reducing engine stop/start technology.

This allows the 1.4-litre cee’d Sportswagon to travel 67.3 miles on a gallon of fuel and emit carbon dioxide levels as low as 109gram per kilometre cruised, qualifying the variant for a Benefit-in-Kind (BIK) taxation rate of 15 percent in 2012-13. The manual 1.6-litre versions, on the other hand, travels up to 64.2 miles on a gallon of fuel and emits 116 grams of carbon dioxide per kilometre travelled, qualifying it for a 17 per cent BIK taxation rate. Prices for the cee’d Sportswagon ranges from as low as £16,895 and as high as £24,795.

Kia expects its new cee'd Sportswagon to exert its charm over customers seeking an estate car that is not only stylish and spacious, but also offers smallest possible footprint. In fact, the new Kia cee'd Sportswagon is more compact than its major European rivals with a length of 4.5 meters. Moreover, this new estate car is just 15 mm longer than the cee'd SW. Despite this fact, the new Kia cee'd Sportswagon offer more cargo capacity than most of its rivals, ranging from the normal 528 liters to 1642 liters when the 60:40 split rear seats are folded flat.

In designing the new cee'd Sportswagon, Kia factored in ease of loading into its design. To make it easier to load luggage or cargo, Kia has made the boot floor flush with the opening of the tailgate, the bases of the rear seat, and the fold of the backrests. All models of the Kia cee'd Sportswagon offer an under-floor storage compartment as well as side load areas. All models also feature a retractable luggage cover and load-securing net hooks.

A boot light and a 12-volt boot-mounted power socket are also included. Higher-spec versions of the new Kia cee'd Sportswagon offer features that make it easier to secure objects and prevent them from getting into the passenger compartment. These include sliding aluminum luggage area rails and straps as well as a luggage barrier net. To allow customers to carry cargo on the top of the vehicle, roof rails are mounted on top of all models. Payload and towing capacity of the new cee'd Sportswagon are pegged at 500 kg and 1500 kg (manual versions only), respectively.

When viewed from the sides, the cee'd Sportswagon features a sleek and lean sporty silhouette. This is thanks to the fact that the new cee'd Sportswagon is a bit longer, 10 mm narrower and 40 mm lower than the previous cee'd SW. Interestingly, the rear door of the cee'd Sportswagon is distinct from that of the cee'd hatchback, a design that allows the upward sweep of the lower window graphic to flow to the rear end without making the interior dark.

Topics: kia, kia ceed, estate, uk

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